|
Thinking of You (Especially the Media Buyers)
(promoting to media buyers)
New York Times
Posted:
August 28, 2008
|
|
Tiny Detergent Maker Scores Big as U.S. Sponsor
(sponsoring the Olympics)
Wall Street Journal
Posted:
August 16, 2008
|
|
Yahoo to Let Visitors Decline More Targeted Ads
(opting out of behavioral advertising)
USA Today
Posted:
August 9, 2008
|
|
Newspapers Think Locally for Online Ads
Wall Street Journal
Posted:
August 1, 2008
|
|
Event Marketing Meets Social Media
(advice for using social media for events)
ClickZ
Posted:
July 31, 2008
|
|
Leftover Ad Space? Exchanges Handle the Remnants
(media buying through an advertising exchange)
New York Times
Posted:
July 31, 2008
|
|
Research Firm Nielsen Tallying Product Placement Ads
Los Angeles Times
Posted:
July 26, 2008
|
|
A Product’s Place Is on the Set
(product placement on news program)
New York Times
Posted:
July 26, 2008
|
|
Product Placements Acquire a Life of Their Own on Shows
New York Times
Posted:
July 16, 2008
|
|
10 Ways to Reduce Event Marketing Costs
B to B Magazine
Posted:
July 12, 2008
|
|
Ads in TV Shows Come Under Microscope
(product placement to be reviewed by U.S. FCC)
ABCNews
Posted:
June 28, 2008
|
|
Google Tries Tighter Aim for Web Ads
(insight into how search giant displays ads)
New York Times
Posted:
June 28, 2008
|
|
Brought to You by . . . Anyone?
(major brands still slow to move ad spending to the web)
Washington Post
Posted:
June 18, 2008
|
|
Carmakers Are Kings of Product Placement Deals
Los Angeles Times
Posted:
June 14, 2008
|
|
Can The Internet Produce Its Ad Magic On TV?
(convergence of Internet and TV ads)
MarketWatch
Posted:
June 13, 2008
|
|
This Ad Stinks: Let Readers Vote
(when social networks evaluate ads)
BusinessWeek
Posted:
June 12, 2008
|
|
Google Search Ads Rile Its Big Customers
(angry about trademarked terms appearing in others ads)
Wall Street Journal
Posted:
June 3, 2008
|
|
Marketing Lowdown: Celebrity Endorsements
Sales & Marketing Management
Posted:
June 3, 2008
|
|
Entering Virtual Worlds for Real-Life Pitches
(leading games offer product placement opportunities)n
New York Times
Posted:
May 29, 2008
|
|
Advertisers in Touch With Teens' Cellphones
Los Angeles Times
Posted:
May 23, 2008
|
