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Study: Digital Video Recorder Users Don't Skip Ads
NPR
Posted:
May 16, 2008
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Direct Marketers Not Feeling Green
(lack understanding of environmental issues)
B to B Magazine
Posted:
May 15, 2008
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Advertisers Find That on Craigslist, It’s Survival of the Sneakiest
(competitors remove other companies' ads)
Boston Herald
Posted:
May 8, 2008
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A Web Shift in the Way Advertisers Seek Clicks
(rise of highly target ad networks)
New York Times
Posted:
April 24, 2008
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Ad Networks, Confusion Grow on Web
(media buyers faces too many choices)
Wall Street Journal
Posted:
April 16, 2008
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TV Networks Seek Formula For Online Ads
(challenge to grow online without affecting TV viewing)
USA Today
Posted:
April 16, 2008
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Mastering the Mobile Marketing Maze
(issues with mobile marketing - PDF format)
MillwardBrown
Posted:
April 11, 2008
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Best Bets For Site Tests
(multivariate testings of online ads)
Multichannel Merchant
Posted:
April 11, 2008
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Targeted Ads Designed for You
(how ads are being targeted to cellphones)
Technology Review
Posted:
April 11, 2008
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Mobile Commerce Is Japan's E-Commerce
Associated Press
Posted:
April 4, 2008
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Blessed Events
(getting the most out of event marketing)
Inc Magazine
Posted:
April 4, 2008
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Traditional Media Team With Niche Sites to Nab Ad Dollars
(the rise of new ad networks)
USA Today
Posted:
April 2, 2008
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Dead-tree Medium No Longer: For Many Marketers, Print Outperforms Digital
(direct marketing still sees great value in print)
Knowledge @ Wharton
Posted:
March 21, 2008
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Net Video Ads Try Not to Be Annoying
USA Today
Posted:
March 18, 2008
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On the Web, Signs of a Click Recession
Wall Street Journal
Posted:
February 29, 2008
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Nielsen Looks Beyond TV, and Hits Roadblocks
(trying to extend reach beyond television ratings)
New York Times
Posted:
February 29, 2008
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Prime-Time Exposure
(how to do product placement on television shows)
Inc Magazine
Posted:
February 28, 2008
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Why DVR Viewers Recall Some TV Spots
(what is seen when viewers fast forward)
Wall Street Journal
Posted:
February 26, 2008
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Marketers Are Putting Nascar on Different Kinds of Circuits
(reaching racing fans via the web)
New York Times
Posted:
February 15, 2008
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Mobile Ads Take Baby Steps to Reach Consumers
Reuters
Posted:
February 15, 2008
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