|
In CBS Test, Mobile Ads Find Users
(test to tie ads to person's location via GPS)
New York Times
Posted:
February 7, 2008
|
|
TNS Aims to Take Bite Out of Nielsen
(competition in the television research market)
Wall Street Journal
Posted:
February 1, 2008
|
|
Product Placement on Reality TV Seems Somehow More Realistic
New York Times
Posted:
January 24, 2008
|
|
Athletes' New Game: Their Own Web Ads
Wall Street Journal
Posted:
January 21, 2008
|
|
Can You Read Me Now?
(the challenges of email ads seen on mobile devices)
B to B Magazine
Posted:
January 18, 2008
|
|
Ready For Cell-Phone Ads? Advertisers Aren't
MSNBC
Posted:
January 4, 2008
|
|
Oh, Behave!
(behviorial targeting)
CRM Magazine
Posted:
January 4, 2008
|
|
Practicing the Subtle Sell of Placing Products on Webisodes
(advertising through sponsored online programming)
New York Times
Posted:
January 4, 2008
|
|
Mobile Ads: Not So Fast
(growth may not be what is forecasted)
BusinessWeek
Posted:
December 14, 2007
|
|
Shift Away From Ad-Free Has a Price
(children's site causes concern with new ad strategy)
New York Times
Posted:
December 13, 2007
|
|
Ad Targeting Improves as Web Sites Amass More Data on Consumer Habits
Pittsburgh Post-Gazette
Posted:
December 4, 2007
|
|
Top 10 Endorsement Superstars
(for top US pro athletes)
Fortune
Posted:
November 30, 2007
|
|
Print Ad Losses Far Outweigh Gains Online at Newspapers
USA Today
Posted:
November 21, 2007
|
|
Sending a Scent by Snail Mail
New York Times
Posted:
November 16, 2007
|
|
Murdoch Intends to Drop WSJ.com Fee
(another move to an ad-supported business model)
New York Times
Posted:
November 13, 2007
|
|
New Way of Counting Radio Listeners May Cut Ad Income
New York Times
Posted:
November 13, 2007
|
|
Product Placement Finds Its Way Into High-End Hotels
BrandWeek
Posted:
November 13, 2007
|
|
New Advertising Strategy is a Big Gamble For Facebook
(potential user backlash)
CNET News.com
Posted:
November 6, 2007
|
|
Marketing Maria: Managing the Athlete Endorsement
Harvard B-School Working Knowledge
Posted:
November 2, 2007
|
|
The Mobile Browser: Emergency Browser or Killer App?
(problems with mobile marketing)
ClickZ
Posted:
October 26, 2007
|
