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Ad Campaign for Marines Cites Chaos as a Job Perk
(changing advertising message)
New York Times
Posted:
March 13, 2012
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The TV Ad is Long From Dead
(resurgence in television ads)
Fortune
Posted:
March 1, 2012
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Brita Puts Its Brand in the Spotlight on a Univision Reality Show
(product placement)
New York Times
Posted:
January 11, 2012
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Businesses Just Want to Hear Your Voice
(the evolving click-to-call advertising method)
BusinessWeek
Posted:
October 21, 2011
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Complaint Accuses Pepsi of Deceptive Marketing
(suggests programming is not entertainment but advertising)
New York Times
Posted:
October 20, 2011
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Nestle Ad First to Pitch to Canine Customers
(yes, an ad aimed at dogs!)
MSNBC
Posted:
October 2, 2011
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Can I Make My Ad Go Viral?
(what makes for successful viral ads)
MillwardBrown
Posted:
September 14, 2011
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The Social Life
(the growing role of the Social Media Manager)
B-to-B Magazine
Posted:
September 8, 2011
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The Top 50 Mailers
(ranking of top direct mailers)
Target Marketing Magazine
Posted:
August 31, 2011
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Brands Now Direct Their Followers to Social Media
(brands promote their social media sites)
New York Times
Posted:
August 12, 2011
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O.K., Keep Looking Down: Sidewalks Will Stay Ad-Free
(Sony forced to remove sidewalk ads)
New York Times
Posted:
July 18, 2011
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Geico Uses Many Campaigns to Stand Out in a Crowd
(running different ad campaigns at the same time)
New York Times
Posted:
July 12, 2011
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It's the Ads, Stupid: Why TV Leads to Obesity
(how TV influences eating habits)
Time
Posted:
July 11, 2011
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How Mobile Is Your Marketing?
(how mobile fits in marketing strategy)
Target Marketing Magazine
Posted:
July 7, 2011
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Impulse Buying on TV Enters an Even Faster Phase
(technology for getting customers to purchase more quickly)
New York Times
Posted:
July 7, 2011
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On School Buses, Ad Space for Rent
(seek revenue to help with budget problems)
New York Times
Posted:
April 18, 2011
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Facebook Gets New Friends
(the challenges of social media advertising)
Wall Street Journal
Posted:
April 5, 2011
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Your Brand on TV, for a Fee, in Britain
(first paid product placement)
New York Times
Posted:
March 7, 2011
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AT&T to Send Text Ads to Phones Based on Location
(first wireless carrier to use geo-location text advertising)
USA Today
Posted:
March 3, 2011
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Cutting Out Middleman to Sell Small Ads Online
(media sites set up their own ad networks)
New York Times
Posted:
February 28, 2011
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