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Google Draws Nielsen Into Its Advertising Web
(using television ratings data to target ads)
ECommerce Times
Posted:
October 26, 2007
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Counting More Than Clicks
(need for more precise measurement of online ads)
Wall Street Journal
Posted:
October 23, 2007
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A New Ratings System Stirs Up the Fall TV Season
(adding ratings of DVR views causing problems)
New York Times
Posted:
October 12, 2007
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Product Placement Takes the Stage
(placement in stage productions)
Entrepreneur Magazine
Posted:
September 28, 2007
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New Service Drops Ads into Internet Phone Calls
(ads in the middle of a phone call)
PC World
Posted:
September 26, 2007
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Direct Mail Strategy: Direct Mail Road Signs
(creating eye capturing hot spots)
Target Marketing Magazine
Posted:
September 7, 2007
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Whiting Out the Ads, but at What Cost?
(effect of ad block technology on Internet advertising)
New York Times
Posted:
September 6, 2007
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Movies Soon Really Will Smell; This One, in an Ad, Like a Cake
New York Times
Posted:
September 6, 2007
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Tenacious Technology for Internet Ads
(Internet ads that follow users online activity)
Business 2.0
Posted:
September 6, 2007
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Candidates Hope to Click With Keywords
(U.S. presidential candidates use of Internet advertising)
Boston Globe
Posted:
September 6, 2007
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Sniff . . . and Spend
(scent marketing)
Los Angeles Times
Posted:
August 24, 2007
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Blaring Ads Can Scare Off Customers
(caution regarding online ads with sound)
ECommerce Times
Posted:
July 25, 2007
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Reaching More Customers With a Simple Text Message
(text message promotions becoming affordable)
New York Times
Posted:
July 20, 2007
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Getting Personal
(slow move to personalize catalogs)
Multichannel Merchant
Posted:
July 13, 2007
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Games Advertisers Love Most
(in-game ads take off)
Business 2.0
Posted:
July 12, 2007
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Yahoo Reaches for Relevancy With New Smart Ads
(ad targeting)
ECommerce Times
Posted:
July 6, 2007
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Nielsen Adds to Cellphone Tracking
New York Times
Posted:
June 29, 2007
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An Olympic PR Challenge
(activists target event sponsors)
BusinessWeek
Posted:
June 22, 2007
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Driving Innovation
(tips to improve direct mailing)
Target Marketing Magazine
Posted:
June 13, 2007
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Rise of Online Ads Shakes-Up Industry
(changing times for media)
WSJ Startup Journal
Posted:
June 1, 2007
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