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Selling Web Ad Space Like Pork Bellies
(ad space auction)
WSJ Startup Journal
Posted:
June 1, 2007
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Dialing Into Your Cell Phone With Ads
Business 2.0
Posted:
June 1, 2007
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Who's Afraid of Behavioral Targeting?
ClickZ
Posted:
May 24, 2007
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Online Ad Revenue Sets Record
(2006 stats)
InformationWeek
Posted:
May 24, 2007
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Your Ad Goes Here
(better methods of targeting online ads)
New York Times
Posted:
May 16, 2007
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Brand-Sponsored Endowments
(corporate sponsorship at universities)
BrandChannel
Posted:
May 11, 2007
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After Scandal, Cycling Struggles for Sponsors
New York Times
Posted:
May 11, 2007
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Hollywood Loves the Tiny Screen. Advertisers Don’t
(advertising on cellphone programming)
New York Times
Posted:
May 9, 2007
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Calling All Customers Marketing on Cellphones
WSJ StartupJournal
Posted:
May 4, 2007
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It`s a Small World
(preparing for mobile commerce)
Internet Retailer
Posted:
May 4, 2007
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Star Struck
(product placement)
Promo Magazine
Posted:
April 27, 2007
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Sniff Sniff
(more on scent marketing)
Promo Magazine
Posted:
April 27, 2007
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Dr Pepper Turns Again to Music For Sales
(sponsorship spending)
MSNBC
Posted:
April 24, 2007
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Mobile Marketing Offers Pot of Gold for the Brave
ClickZ
Posted:
April 13, 2007
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7 Smart Ways to Find New Customers
(ideas for direct marketing)
Fortune Small Business
Posted:
April 12, 2007
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Mini Web Sites Target Users of Mobile Phones
(creating website to target mobile devices)
WSJ StartupJournal
Posted:
April 6, 2007
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Is the World Ready for Mobile Marketing?
ECommerce Times
Posted:
April 6, 2007
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Gas Pumps That Smell Like Coffee
(enhancing sales through scent marketing)
Business2.0
Posted:
March 28, 2007
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Google's Out to Remake the Ad World Again
(the push into cost-per-action advertising)
BusinessWeek
Posted:
March 23, 2007
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Teens Targeted With Cellphone Marketing
USA Today
Posted:
March 20, 2007
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