|
A Framework for Thinking About Online Advertising
(getting a better understanding of Internet advertising)
MillwardBrown
Posted:
December 15, 2006
|
|
The Cents Of 'Scent Marketing'
(scent marketing)
CBS News
Posted:
December 13, 2006
|
|
New Technology Boosts Online Ads
(chat inside banner ads)
B-to-B Magazine
Posted:
December 13, 2006
|
|
Make Pay-Per-Click Pay Off
(how to evaluate the effectiveness if online ads)
ECommerce Guide
Posted:
December 8, 2006
|
|
Mining for Creative Ideas
Target Marketing Magazine
Posted:
December 1, 2006
|
|
Oh Behave: Do Ads Work Best Out of Context?
(advertising based on behavior not context)
ECommerce Guide
Posted:
December 1, 2006
|
|
Taking Aim at Targeted Advertising
(ad targeting under fire)
BusinessWeek
Posted:
November 17, 2006
|
|
Text Message Spam Could Spell Trouble For Text-Based Ads
CNET News.com
Posted:
November 17, 2006
|
|
Product Placement in the Pews? Microtargeting Meets Megachurches
Knowledge @ Wharton
Posted:
November 17, 2006
|
|
Yahoo's Grand Mobile Ad Experiment
BusinessWeek
Posted:
November 10, 2006
|
|
Six Common Testing Mistakes Made by Direct Marketers
Target Marketing Magazine
Posted:
November 10, 2006
|
|
Online Advertising Reaches More Consumers? Prove It, Big Companies Say
(demands for accountability)
New York Times (via International Herald Tribune
Posted:
October 31, 2006
|
|
Relax and Breathe in the Fresh . . . Marketing
(scent marketing)
Marketplace
Posted:
October 27, 2006
|
|
Nielsen to Start Rating Video Games
CNET News.com
Posted:
October 19, 2006
|
|
Wireless: Mobile Marketing in an Ink Blot
(linking using quick response codes)
International Herald Tribune
Posted:
October 17, 2006
|
|
Europe Takes to Location-Based Cell Service
BusinessWeek
Posted:
October 13, 2006
|
|
Nielsen to Track Students Away at School
Hollywood Reporter (via CNET News.com)
Posted:
October 12, 2006
|
|
Product Pacement — You Can't Escape It
USA Today
Posted:
October 11, 2006
|
|
Mobile Advertising: What's In It for the Consumer?
ClickZ
Posted:
October 6, 2006
|
|
Preparing for the Postal Rate Hike
(new cost to US direct markters)
Multichannel Merchant
Posted:
October 6, 2006
|
