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Online Ad Spending Sets New Records
ECommerce Times
Posted:
September 27, 2006
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The New Age of DRTV
(infomercial marketing)
DM News
Posted:
September 22, 2006
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The Newest Characters on TV Shows: Product Plugs
USA Today
Posted:
September 20, 2006
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Advertisers Turn to Small Screen
Seattle Times
Posted:
September 15, 2006
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Rush of Consolidation Grabs Event-Rental Firms
(changes in event marketing)
WSJ Startup Journal
Posted:
September 15, 2006
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The Big Local
(advertising opportunities in local search)
ClickZ
Posted:
September 15, 2006
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Authors Strike Deals to Squeeze in a Few Brand Names
(product placement in books)
USA Today
Posted:
September 12, 2006
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Bad Behavior: Losing in Sports Sponsorships
(risks of sponsorships)
BrandChannel
Posted:
September 8, 2006
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Cell Selling
(retailing and the mobile device)
Internet Retailer
Posted:
September 1, 2006
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Click-to-Pay, -to-Call, -to-Chat, or... Something
(basics of click to action advertising)
ClickZ
Posted:
September 1, 2006
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When is a Click Not a Click?
(why defining clicks is important)
Fortune
Posted:
August 25, 2006
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Advertisers Trace Paths Users Leave on Internet
(how websites track users and deliver ads)
New York Times (via CNET News.com)
Posted:
August 15, 2006
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Advertisers Can Find Second Life in Metaverses
(ads in online virtual worlds)
ClickZ
Posted:
August 15, 2006
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Cycling Doping Scandal Highlights Sponsorship Dangers
AdLaw
Posted:
August 11, 2006
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College Papers Draw Readers, Lure Major Advertisers
Wall Street Journal (via Pittsburgh Post-Gazette)
Posted:
August 9, 2006
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Ad Campaigns For Your Tiny Cellphone Screen Get Bigger
USA Today
Posted:
August 9, 2006
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Dollars AND Senses
(adding scent to direct mail)
Multichannel Merchant
Posted:
August 3, 2006
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Blog, Social Sites Offer Plenty of Ad Space
USA Today
Posted:
August 2, 2006
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Is MySpace an Advertiser Space?
ClickZ
Posted:
July 28, 2006
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New TiVo Service to Measure Its Ad-Zapping Fallout
USA Today
Posted:
July 28, 2006
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