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In-Game Advertising Rating System Launched
MarketingVox
Posted:
July 21, 2006
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Youniversal Branding Part 1
(in-game branding)
Trendwatching
Posted:
July 14, 2006
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Nielsen Wants to Track Who Watches Commercials
USA Today
Posted:
July 12, 2006
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Mobile Marketing Not Moving
(business mobile marketing lags consumer mobile)
B to B Magazine
Posted:
July 10, 2006
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The Web: The Age of Individualized Adverts
(highly target Internet advertising)
United Press International
Posted:
June 30, 2006
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Procter Uses Phones to Sell Crest in Bars
(text message marketing)
Cincinnati Business Journal
Posted:
June 26, 2006
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New Tools Show Which Campaigns Are Worth the Cost
(managing online advertising)
Wall Street Journal (via Pittsburgh Post-Gazette)
Posted:
June 22, 2006
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Marketing Through Common Short Codes
(basic concept in mobile marketing)
ClickZ
Posted:
June 21, 2006
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Using Rich Media to Boost Sales
ECommerce-Guide
Posted:
June 16, 2006
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Nielsen Goes Beyond TV
(measuring more devices - audio clip)
NPR
Posted:
June 15, 2006
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Exploring the International Market for Data
(direct marketing internationally)
B-to-B
Posted:
June 13, 2006
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Pay-Per-Call Struggles to Prove Worth in Internet Ad Realm
ECommerce Times
Posted:
May 30, 2006
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The Bar Code Gets a Hip New Lfe
(bar codes in mobile marketing)
Wall Street Journal (via Pittsburgh Post-Gazette)
Posted:
May 26, 2006
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Microsoft Plays Catch-Up in Online Advertising
(audio clip)
NPR
Posted:
May 23, 2006
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CBS Radio Signs Up For Portable People Meter
Cnet News.com
Posted:
May 19, 2006
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Marketing to Women: More Than a Media Buy
ClickZ
Posted:
May 19, 2006
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Commerce and Culture: an Artful Alliance
(advantage of arts sponsorship)
BrandChannel
Posted:
May 15, 2006
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Going Mobile? Text Messaging Is Still the Way
Chief Marketer
Posted:
May 12, 2006
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What's the Buzz Behind Behavioral Advertising?
SearchEngineWatch
Posted:
May 11, 2006
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Newspaper Circulation Continues Slide; Web Usage Up
Pittsburgh Post-Gazette
Posted:
May 11, 2006
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