|
As Internet Ads Grow, Consumers May Get to Choose Which Ones They See
Pittsburgh Post-Gazette
Posted:
March 10, 2006
|
|
Catalog Tracker: Anticlimactic End to 2005
(fewer catalogs mailed)
Multichannel Merchant
Posted:
March 10, 2006
|
|
Behind the Curtain
(how search engine ad placement works)
San Francisco Chronicle
Posted:
March 6, 2006
|
|
Three Steps for Mobile Marketing
iMedia Connection
Posted:
March 3, 2006
|
|
Sporting Try
(reaching youth market through local sports sponsorships)
Promo Magazine
Posted:
March 2, 2006
|
|
Beyond the Bid
(the art of search engine ad copywriting)
Internet Retailer
Posted:
March 2, 2006
|
|
Virtual Product Placement Infiltrates TV, Film, Games
ECommerce Times
Posted:
February 24, 2006
|
|
What Technology Buyers Really Want to Know
(copywriting ideas)
DM News
Posted:
February 24, 2006
|
|
Will Nielsen Help Marketers Find Magna Cum Ratings?
(meauring college student viewing)
Chief Marketer
Posted:
February 23, 2006
|
|
The ABCs of Mobile Marketing
(a multi-part series)
ClickZ
Posted:
February 23, 2006
|
|
Brands Get Celebrity Exposure
(celebrities and product placement)
BrandChannel
Posted:
February 13, 2006
|
|
Web Startups Try New, Cheaper Ad Techniques
The Mercury News
Posted:
February 3, 2006
|
|
In-Game Ads Link to the Real World
(product placement advertising)
Christian Science Monitor
Posted:
January 27, 2006
|
|
Super Bowl Advertisers Take to the Web
MSNBC
Posted:
January 26, 2006
|
|
Search Ad Auction Models Flawed, Economists Say
ClickZ
Posted:
January 20, 2006
|
|
Ringing Up Sales
(pay per call advertising)
CMO Magazine
Posted:
January 18, 2006
|
|
Traditional Marketers Ease into Emerging Tech
BtoB Magazine
Posted:
January 18, 2006
|
|
Essential Guide to Lists and Databases: List Marketing 101
DM News
Posted:
January 18, 2006
|
|
Marketers Interested in Small Screen
New York Times (via Cnet)
Posted:
January 16, 2006
|
|
Marketers Move Online to Catch More Eeballs
Chicago Tribune (via St. Louis Post-Dispatch)
Posted:
January 16, 2006
|
