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Search Advertising by the Numbers
(the math of keyword advertising)
BusinessWeek
Posted:
January 16, 2006
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Marketers Are Hearing the Ring of Success by Way of Cell Phones
St. Louis Post-Dispatch
Posted:
January 13, 2006
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Advertising's Twilight Zone: Virtual Product Placement
New York Times (via News.com)
Posted:
January 3, 2006
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How Click Fraud Could Swallow the Internet
Wired
Posted:
December 30, 2005
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AOL Coaxes Google to Try Busier Ads
NY Times (via Hendersonville Times-News)
Posted:
December 20, 2005
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The Evolution of Ad Technology
(history of Internet ad networks)
iMedia Connection
Posted:
December 16, 2005
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Tapping the Power of Google's AdSense Bidding
ClickZ
Posted:
December 9, 2005
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Internet Advertising
(effectivenes compared to television)
Chicago Tribune
Posted:
December 5, 2005
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Advertising Word By Word
(basics of keyword advertising)
ecommerce-guide.com
Posted:
December 2, 2005
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Online Video Ad Market Reaches $225 Million, Poised To Triple
MediaPost
Posted:
December 2, 2005
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How Selling Pixels
(online ad fad)
WSJ Startup Journal
Posted:
November 25, 2005
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Ad-Supported Podcasting: Good Start, But There's More
ClickZ
Posted:
November 25, 2005
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Web Ad Sales Hit Another Record High
CNET News.com
Posted:
November 21, 2005
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Thinking Outside the TV Box
(controls on product placement)
ClickZ
Posted:
November 18, 2005
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Advertisers Laud Adware Certification Initiative
(for downloadable products)
DM News
Posted:
November 18, 2005
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Audible Brings Measurement to Podcasting
ClickZ
Posted:
November 14, 2005
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DRTV Finds Its Niche in the Marketing Mix
(direct response television)
Canadian Marketing Association
Posted:
November 8, 2005
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Building Critical Mass for RSS Advertising
ClickZ
Posted:
November 7, 2005
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Searching For The Pod Of Gold
(advertising and podcasting)
BusinessWeek
Posted:
November 4, 2005
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Direct Mail Strategy: Explore Your Postage Options
Target Marketing Magazine
Posted:
November 4, 2005
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