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How to Get Your Product into a Hollywood Movie
(getting product placement)
Exhibitor Magazine
Posted:
February 26, 2011
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Online Video Ads Growing Rapidly
(online ad metrics)
B-to-B Magazine
Posted:
February 24, 2011
|
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Super Bowl Advertisers Say the $3 Million is Worth It
(cost of 30 second ads)
MSNBC
Posted:
February 3, 2011
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Mobile Messages
(benefits of small ads displayed on mobile devices)
Internet Retailer
Posted:
January 26, 2011
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Taco Bell Pulls Ads From MTV’s ‘Skins’
(removes ads from controversial show)
New York Times
Posted:
January 22, 2011
|
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Good News for Junk-Mail Senders
(US Government makes it easier for bulk mailers)
Wall Street Journal
Posted:
January 14, 2011
|
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As the Web Turns
(Procter & Gamble creates website targeted to men)
New York Times
Posted:
January 14, 2011
|
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Lots of Laughs, and Even More Sales
(story behind Snuggie success)
New York Times
Posted:
December 22, 2010
|
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How to Know if Your Product is Infomercial-Worthy
(characteristics of infomercial products)
Inc. Magazine
Posted:
December 20, 2010
|
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Marketers Test Ads In E-Books
(new media for advertising)
Wall Street Journal
Posted:
December 16, 2010
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Viewers May Be Willing to Watch More Ads Online. Lots More
(online programming may see more ads)
New York Times
Posted:
November 26, 2010
|
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China's Marketers Scramble for TV Time
(increase TV ad spending)
BusinessWeek
Posted:
November 20, 2010
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TV Commercials Shrink to Match Attention Spans
(15 second ads)
USA Today
Posted:
November 4, 2010
|
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Testing a Bar Code Technology for 2-D Smartphones
(bar codes on public ads)
New York Times
Posted:
October 26, 2010
|
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Ad Group Unveils Plan to Improve Web Privacy
(trade groups looks to let users opt-out of ads)
New York Times
Posted:
October 4, 2010
|
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To Advertisers, Twitter's a Fledgling
(slow start for revenue generation for big Internet brand)
Wall Street Journal
Posted:
September 29, 2010
|
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Retargeting Ads Follow Surfers to Other Sites
(how advertisers use customer tracking)
New York Times
Posted:
August 30, 2010
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How to Manage Your Online Advertising
(ideas for running a stronger ad campaign)
Inc. Magazine
Posted:
August 14, 2010
|
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Google Will Sell Brand Names as Keywords in Europe
(change in policy)
New York Times
Posted:
August 9, 2010
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Product Placement Grows in Music Videos
(stats on growth on product placement in music)
New York Times
Posted:
July 6, 2010
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