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Showing TV, and Commercials, on the Shelves and in the Aisles
(TV ads on grocery shelves)
New York Times
Posted:
June 16, 2010
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Marketers Face Zooming Costs as ESPN Launches 3-D Channel
(the dawn of 3-D television ads)
Wall Street Journal
Posted:
June 11, 2010
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Online Advertising Spending Surges in the Middle East
(advertisers take notice)
BusinessWeek
Posted:
June 8, 2010
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Google Finally Reveals How Much It Keeps From AdSense
(revenue model revealed)
Search Engine Land
Posted:
May 25, 2010
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Trying to Move Up From a Fast-Talking, Buy-Now Approach
(from infomercial to mainstream advertisement)
New York Times
Posted:
May 4, 2010
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Linking Customer Loyalty With Social Networking
(tying display ads to GPS device)
New York Times
Posted:
April 29, 2010
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U.S. Newspaper Circulation Down 8.7% in Latest Survey
(advertising medium continues to decline)
USA Today
Posted:
April 26, 2010
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New Twitter Topic: Ads Appear On Site
(attempts to monetize its service)
Los Angeles Times
Posted:
April 14, 2010
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Magazine Advertising Pages Declined 9.4% in Quarter
New York Times
Posted:
April 12, 2010
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Yahoo's Display Ad Target: Neighborhoods
(focus on local markets)
Forbes
Posted:
March 25, 2010
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Media Usage Forecast 2010
(survey results)
Target Marketing Magazine
Posted:
March 15, 2010
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Instant Ads Set the Pace on the Web
(where online advertising is heading)
New York Times
Posted:
March 15, 2010
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Digital Billboards, Diversions Drivers Can’t Escape
(concerns grow over driver distraction)
New York Times
Posted:
March 2, 2010
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Newsstand Sales and Circulation Fall for Magazines
(subscription numbers)
New York Times
Posted:
February 12, 2010
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A Clean Break With Staid Detergent Ads
(dull category spurs interest)
New York Times
Posted:
February 9, 2010
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Snickers Will Try, Try Again With a Super Bowl Ad
(overcoming a controversial ad)
USA Today
Posted:
January 28, 2010
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Sluggish Economy Pinches Super Bowl Ad Prices
(less expensive than 2009)
MSNBC
Posted:
January 11, 2010
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What's That Smell?
(scent marketing)
Exhibitor Magazine
Posted:
January 9, 2010
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In Allowing Ad Blockers, a Test for Google
(allowing software to block its own ads)
New York Times
Posted:
January 5, 2010
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The Science of Managing Search Ads
(issues with managing online advertising)
New York Times
Posted:
December 23, 2009
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