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PBS Finally Signs Up for Nielsen Ratings
NPR
Posted:
December 21, 2009
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Cancer Center Ads Use Emotion More Than Fact
(questionable advertising claims)
New York Times
Posted:
December 21, 2009
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Pepsi Benches Its Drinks
(decides not to advertised during Super Bowl)
Wall Street Journal
Posted:
December 17, 2009
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AirTran Airways Puts Ads Where Passengers Can't Miss Them
(seat-back advertising)
Los Angeles Times
Posted:
November 20, 2009
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Online Ads Are Booming, if They’re Attached to a Video
New York Times
Posted:
November 14, 2009
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Online Advertisers Are Monkeying Around Less
(the maturing of online ads)
Los Angeles Times
Posted:
October 27, 2009
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A Place Where Sponsors Sign Athletes
(automating the process of finding a sports spokesperson)
New York Times
Posted:
October 20, 2009
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In Digital Era, Marketers Still Prefer a Paper Trail
(direct mail and printed materials still widely used)
Wall Street Journal
Posted:
October 17, 2009
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Pearl Jam, U2, And Pink Sell Out To High-Paying Brands
(rock stars and corporate sponsorship)
Brand Channel
Posted:
October 10, 2009
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Dialing Into Mobile Marketing
(new emphasis on marketing through mobile devices)
CRM Buyer
Posted:
September 25, 2009
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Magazines Now Create and Customize Ads
(doing extra to keep advertisers)
New York Times
Posted:
September 9, 2009
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Web Ads Get More Intrusive
(a move to more noticeable ads on Internet sites)
BrandWeek
Posted:
August 6, 2009
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More Ads Coming to TV Even to One-Time Havens
(advertisers find new locations to place ads)
USA Today
Posted:
August 4, 2009
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The Definitive List of Self-Serve Online Ad Buying
(listing of Internet advertising options)
ClickZ
Posted:
July 31, 2009
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Tour de France Draws Smaller Sponsors
BusinessWeek
Posted:
July 24, 2009
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Twitter Outsources Ad Model Development
(look for help from outside)
BrandWeek
Posted:
July 14, 2009
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What Ads Types Are Most “Helpful”? Search Ads Follow Newspapers, TV
(consumer research results)
Search Engine Land
Posted:
July 9, 2009
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A Mobile Marketer's Horror Story
(legal ruling has potential implication for text message advertising)
AdLaw
Posted:
July 9, 2009
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Hollywood's Blockbuster Role for Product Placement
(getting products placed in movies)
BusinessWeek
Posted:
July 9, 2009
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Mobile Media Usage Soars, Opens New Vistas for Marketers
BrandWeek
Posted:
July 9, 2009
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