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Daniel Pink: Putting Your Best Pitch Forward in a Society of Salespeople
(why the Internet has not dimished the sales force)
Knowledge @ Wharton
Posted:
February 3, 2013
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How to Hire the Right Salesperson For the Job
(types of sales roles)
Fortune
Posted:
September 10, 2012
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Drug Reps Soften Their Sales Pitches
(change in selling tactics)
Wall Street Journal
Posted:
January 11, 2012
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How to Set Up Sales Territories
(managing the sales force)
Inc. Magazine
Posted:
September 8, 2011
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How to Spice Up Your Sales Meeting
(keeping salespeople interested)
Inc. Magazine
Posted:
June 17, 2011
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New Tools for Sales Training
(apps and other technologies for training)
Inc. Magazine
Posted:
June 1, 2011
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What to Do When a Sales Representative Misses Quota
(issues in managing the sales force)
Inc. Magazine
Posted:
May 17, 2011
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The Highest Paying Retail Sales Jobs
(payment for top talent)
Forbes
Posted:
March 17, 2011
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How to Work With Independent Sales Reps
(understanding sales roles)
Inc. Magazine
Posted:
September 17, 2010
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Is Sales Right for You?
ABC News
Posted:
September 1, 2009
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A Sales Force Built Around Cold Calling
(one firm's selling philosophy)
Inc. Magazine
Posted:
September 1, 2009
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Word-of-Mouth Spend Hits $1.5 Bil.
(stats on growing method of promotion)
BrandWeek
Posted:
August 4, 2009
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Whose 5 Stars? Online User Reviews Get Scrutiny
(more on the practice of AstroTurf marketing)
USA Today
Posted:
July 30, 2009
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When Consumers Help, Ads Are Free
(buzz marketing reaction to marketing stunt)
New York Times
Posted:
June 28, 2009
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Why Brands Love Mommy Bloggers
(brands sponsor influential bloggers)
Sales and Marketing Management
Posted:
April 1, 2009
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The Buzz Starts Here: Finding the First Mouth for Word-of-Mouth Marketing
Knowledge @ Wharton
Posted:
March 7, 2009
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Word of Mouth Fills German Brewer's Steins
(relying only on word-of-mouth promotion)
New York Times
Posted:
September 20, 2008
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Old Masters, New Buzz
( musemum spreads the word with street teams)
The Boston Globe
Posted:
June 20, 2008
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Status Stories
(creating conversation-starter brands)
Trendwatching
Posted:
April 4, 2008
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The Marketing of Cloverfield Has Been as Mysterious as the Movie Itself
(use of viral marketing strategy prior to movie launch)
The Boston Globe
Posted:
January 11, 2008
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