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What's the Word
(primer on word-of-mouth advertising)
MillwardBrown
Posted:
January 11, 2008
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Companies Use Fun and Games to Find Serious Business
(viral gaming for b-to-b marketers)
B to B Magazine
Posted:
December 14, 2007
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Facebook's Strategy: More Than Ads
(getting user to become product promoters)
Fortune
Posted:
November 16, 2007
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Trust in Advertising: A Global Nielsen Consumer Report
(stats and info on advertising effectivness - in PDF format)
ACNielsen
Posted:
October 31, 2007
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Buzz Marketing
(interview with word-of-mouth company CEO)
CBS News
Posted:
October 18, 2007
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Viral Marketing: A Plague or a Cure?
ECommerce Times
Posted:
June 27, 2007
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State-of-the-Art Ads Are Increasingly One-to-One
NPR
Posted:
May 30, 2007
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When Guerrilla Marketing Backfires on a Small Firm
(when buzz marketing goes awry)
WSJ StartupJournal
Posted:
May 3, 2007
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Word of Mouth Enters 21st Century
Pittsburgh Post-Gazette
Posted:
May 1, 2007
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To Pass or to Pass It On: That is the Viral Question
(in PDF format)
MillwardBrown
Posted:
April 20, 2007
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The Secret World of Lonelygirl
(creating a viral marketing sensation)
Wired Magazine
Posted:
December 1, 2006
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Contagious Commercials
(building buzz with online viral videos)
Inc. Magazine
Posted:
October 27, 2006
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Should Friends Be Marketers?
(low cost word-of-mouth promotion)
Promo Magazine
Posted:
October 6, 2006
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Viral Ads: It's an Epidemic
Fortune
Posted:
September 22, 2006
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Fever Pitch
(more about viral marketing)
destination CRM
Posted:
September 1, 2006
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Brand Talking: Wrapping Your Brand Around Word Of Mouth
AllAboutBranding
Posted:
August 28, 2006
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Buzz Marketing Firm Dumping 10,000 ‘Pesty’ Agents
(responding to a marketing problem)
Boston Herald
Posted:
June 21, 2006
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Online Reality Shows for Meow Mix, Brawny Paper Towels Mark New Ad Push
(creating buzz with reality commercials)
Pittsburgh Post-Gazette
Posted:
June 20, 2006
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Talk it Up
(benefits of using customer-generated communication)
Internet Retailer
Posted:
May 1, 2006
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Word-of-Mouth Advertising Grows in Influence, Concern
Orlando Sentinel
Posted:
March 21, 2006
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