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Theft of Redbirds Illustrates Ad Trend
(viral marketing ethics)
St. Louis Post-Dispatch
Posted:
March 17, 2006
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Small Firms Turn to Buzz Agents
WSJ Startup Journal
Posted:
January 6, 2006
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Graffiti Artists Attack Sony Ads
San Francisco Examiner
Posted:
January 3, 2006
|
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Sony Aims at Hip Crowd, But Bid Backfires a Bit
(viral marketing backlash)
International Herald Tribune
Posted:
December 14, 2005
|
|
Secret Gets Out On Marketing's New Way In
(buzz marketing)
Denver Post
Posted:
December 12, 2005
|
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Edgy Web Ads: Viral Marketing Contagious
Detroit Free Press
Posted:
November 23, 2005
|
|
Wind-Up or Pitch?
(buzz marketing)
Portland Phoenix
Posted:
November 10, 2005
|
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A Tremor Among America's Youth
(criticism of buzz marketing using teens)
Houston Chronicle
Posted:
November 7, 2005
|
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Slate's Ad Report Card: Burger King's Buzz Marketing
(audio)
NPR
Posted:
October 26, 2005
|
|
Leader Of The Packs
(Marlboro and buzz marketing)
BusinessWeek
Posted:
October 25, 2005
|
|
The Best Advertising Money Can Buy
(word-of-mouth advertising)
Entrepreneur Magazine
Posted:
October 21, 2005
|
|
This Is Your Marketing Campaign On Steroids
(viral marketing)
Forbes
Posted:
October 20, 2005
|
|
Making Waves
(word-to-mouth marketing)
CMO Magazine
Posted:
July 23, 2005
|
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'Viral' Advertising Growing as Marketing Tool
EcommerceTimes
Posted:
July 6, 2005
|
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‘Viral' Advertising Spreads Through Marketing Plans
USA Today
Posted:
June 23, 2005
|
|
Word-of-Mouth Marketing Gets People Buzzing
BtoB
Posted:
June 13, 2005
|
|
Viral Marketing Brings in Sales Company-Wide
Halifax Herald
Posted:
June 7, 2005
|
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What's the Buzz About Buzz Marketing?
Knowledge @ Wharton
Posted:
December 29, 2004
|
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Marketing Under the Radar
CorpWatch
Posted:
December 29, 2004
|
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The Problem with Viral Branding
Harvard B-School Working Knowledge
Posted:
November 23, 2004
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