Retailing and Consumer

This section provides coverage of issues related to various consumer activities with special emphasis on consumer purchasing. Here visitors will find links to useful sites that address one of the largest of all marketing activities (at least in terms of revenue): retailing. Information is provided for both brick-and-mortar retailing as well as Internet retailing. Also, an important mission of KnowThis is to serve as a one-stop location for anyone in need of marketing-related information. While this site is mainly for anyone engaged in marketing activities in a business sense, KnowThis also realizes that non-marketers can benefit from what we have to offer. With this in mind, resources for consumers who are often the target of marketers' actions. We believe a well informed consumer can only serve to improve the relationship between companies and their customers.

Area Coverage:

sites offering in-depth discussion of retailing including access to research reports and articles
tips for being a more effective shopper including explanations of new technologies that can help the online shopping process
links to special promotions that may save shoppers money
information on shoppers' rights and legal protections

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: Managing External Forces Personal Selling Sales Promotion Wholesaling Retailing Distribution Decisions Targeting Markets Consumer Buying Behavior Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area

As Goes Wal-Mart, So Goes the Nation (effects of economic slowdown) Newsweek (See Sub-Topic Area)
Sam’s Club, Costco Limit Bulk Rice Purchases (how economic forces are affecting retailers decisions) MSNBC (See Sub-Topic Area)
Tough Cookies for Web Surfers Seeking Privacy (use of cookies for Internet tracking still rules) Los Angeles Times (See Sub-Topic Area)
Big Retailers Seek Teens (and Parents) USA Today (See Sub-Topic Area)
Bar Code Sales Tool Is Failing Campus Test (ordering by pointing cellphones not ready in US) New York Times (See Sub-Topic Area)
Online Buyers Crack the Code on Deals (sites offer promo codes for online purchasing) USA Today (See Sub-Topic Area)

Consumer Buying Behavior Tutorial
Find extensive coverage of consumer behavior in the Consumer Buying Behavior section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Retailing Tutorial
Find extensive coverage of retailing in the Retailing section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial