Retailing and Consumer

Consumer Social Networks

This area looks at how social networks effect consumer decision and how marketers use such networks. Coverage includes the fast growing area of online social networks.

Marketing Stories for Topic Area
A Primer on Social Media Marketing Components and Tactics (how marketers can use social networks) ClickZ We-Commerce (why onine retailers should consider marketing on social networks) Internet Retailers Do YouTube? (retailers reluctant to embrace social media) Stores eBay's New Friendly Neighborhood (online powerhouse adds social networking) Fortune

The Weblinks Collection
Facebook Top social networking site mainy directed to consumers at educational institutions. Friendster* One of the early pioneers in Internet social networking. MySpace* Leading social networking site. Orkut* *This site represents Google's foray into social networks.