Selling and Sales Mgmt.

Business Social Networks

Thee premise of Internet social networks is to build friendship circles based on relationships with others within connected network. These circles are often built when one person invites another to join. In this way, theoretically speaking, everyone has some connection to everyone else in the network. Thus, for salespeople and marketers the network can be a source of highly qualified business leads.

Marketing Stories for Topic Area

Networking Together (how small businesses are using social networks) Wall Street Journal
New Networking Sites Mean Business (business social networking sites) USA Today
Using Social Networks To Talk Up a Product WSJ Startup Journal
Network-based Marketing: Using Existing Customers to Help Sell to New Ones (power of social networks to generate new customers) Knowledge @ Wharton
Social Networking Technology Boosts Job Recruiting NPR
Social Networking: Getting in Touch the CRM Way destinationCRM

Click Here to See All 8 Stories for Topic Area

The Weblinks Collection
LinkedIn Business-oriented social networking site though the target seems to be toward higher-end executives. Search feature allows for narrowing of potential leads by industry, location and other criteria. Contact with others is somewhat restricted which may be a good thing! Ryze* *Focus is mostly business leads though there is a monthly fee for access to the good search options.

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