Selling and Sales Mgmt.

Manufacturers Representatives and Manufacturers Agents

Some marketing organizations find it is easier to have a third-party organization handle their selling efforts in which case they may hire Manufacturers’ Representatives. These companies act as a marketer’s sales force but they also may handle selling activities for several other non-competing clients.

Principles of Marketing Tutorials
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Marketing Stories for Topic Area
Manage Your Sales Reps Better (managing manufacturers' representatives) BusinessWeek

The Weblinks Collection

Manufacturers Representatives Directory - Housewares.org *Offers searchable directory for finding reps in the housewares industry.
Manufacturers' Agents National Association *As a major association for manufacturers' representatives (agents), this site offers a number of useful features including information for locating reps, online classified section for those posting jobs or seeking jobs and an explanation section for learning about the value of using manufacturing reps. Also includes a nice page of links to other manufacturing reps in several industries.
Manufacturers' Representatives Educational Research Foundation *Non-profit organization focusing on independent reps. Includes a directory of 30 manufacturers' representative trade groups from a wide range of industries, articles for how to find a rep and other information.

Personal Selling Tutorial
What is selling? Find out in our extensive coverage of sales in the Personal Selling section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

The Selling Process Tutorial
See what activities salespeople engage in to get the sale in The Selling Process section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial