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Basic Sales Techniques, Selling Skills, How-To Sell

Everybody sells! From an employee convincing a boss to give her an increase in pay to a father getting his children to eat their vegetables to the professional salesperson who wants to close a big deal, knowing good sales techniques is critical. Find resources addressing basic selling skills including links to articles, tutorials and other insightful materials. These resources are aimed at both new and experienced professional salespeople and anyone else needing to know techniques for relationship building and persuasion.

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The Weblinks Collection
  • Canadian Sales Professional Association *Good stuff on this site is restricted to members including access to job information such as job openings and sales resource lending library.
  • ChangingMinds *This site's principle focus is on the concept of persuasion and how persuasive techniques can be used in both beneficial and harmful ways. For marketers the most important contribution is the coverage this site provides for: 1) understanding how people communicate, with coverage of the communication process, the effect of words, and the importance of colors; and 2) understanding personal selling, with coverage of handling objections, negotiation and closing the sale.
  • Entrepreneur.com *This site offers many articles on selling tactics and tips often written by successful sales professionals.
  • Exhibitor Online *From Exhibitor Magazine this site is devoted to trade shows and exhibitions marketing. Contains useful articles, links and searchable database.
  • HowStuffWorks - MoneyStuff *This how-to site has produced several business resources areas that would be of interest to salespeople including sections on Sales Tips and Techniques section and on Trade Shows.
  • justsell.com *Offers articles, tips and ideas for each stage of the sales cycle but requires registration (free) to access.
  • Sales and Marketing Management *Publication that contains good articles and information directed at selling and managing a company's sales and marketing efforts. Access to most articles are available free for a three-month period following publication. Site also contains links to several other useful business magazines.
  • Sales Marketing Network *There are a number of good articles covering a wide range of sales topics including incentives, trade shows, new business development and even how to hold golf meetings. However, the advertising placements and ad size in the articles is a little annoying.
  • Sales Techniques - Lowe Foundation *Several strong articles on the skills and techniques needed by salespeople including techniques for handling objections, closing the sale, follow-up strategies, sales letters as well as a section on researching, creating and delivering a good sales presentation.
  • SME International *A site for international sales and marketing executives. Contains a number of helpful resources and also a large articles library. Unfortunately, access to the article library requires a sizeable monthly or yearly fee.

Business Buying Behavior Tutorial
Find extensive coverage of how businesses making buying decisions in the Business Buying Behavior section of our highly detailed Principles of Marketing tutorial.
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Sales Promotion Tutorial
Learn about all aspects of specialized consumer, trade and business promotions in the Sales Promotion section of our highly detailed Principles of Marketing tutorial.
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Personal Selling Tutorial
What is selling? Find out in our extensive coverage of sales in the Personal Selling section of our highly detailed Principles of Marketing tutorial.
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The Selling Process Tutorial
See what activities salespeople engage in to get the sale in The Selling Process section of our highly detailed Principles of Marketing tutorial.
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