Selling and Sales Mgmt.

Trade Show Selling and Display

Selling at trade shows can be a great way for salespeople to reach hundreds of potential customers in a short period of time. For those involved in sales the key is finding the right shows to set up a trade show booth or display, and also understanding the right techniques for reaching potential buyers who are roaming the show floor.

Principles of Marketing Tutorials
This Topic Area is also Mentioned in the Following KnowThis.com Tutorials: The Selling Process Personal Selling Sales Promotion Click Here to See List of All Principles of Marketing Tutorials

Marketing Stories for Topic Area
Rental Report (pros and cons of renting vs. buying trade show exhibit) Exhibitor Online We Proudly Present (ideas for presenting at trade shows) Exhibtor Magazine Virtual Trade Shows Stage a Comeback B-to-B Magazine

The Weblinks Collection

Exhibitor Online *From Exhibitor Magazine this site is devoted to trade shows and exhibitions marketing. Contains useful articles, links and searchable database.
Tradeshow Week *This website for a trade show industry magazine offers several features including a good search option for locating shows and also for locating information on exhibit space. It also has a good selection of articles dealing with selling at trade shows found under its Archives section. Unfortunately these are very expensive ($15 per article!).

Sales Promotion Tutorial
Learn about all aspects of specialized consumer, trade and business promotions in the Sales Promotion section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

Personal Selling Tutorial
What is selling? Find out in our extensive coverage of sales in the Personal Selling section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial

The Selling Process Tutorial
See what activities salespeople engage in to get the sale in The Selling Process section of our highly detailed Principles of Marketing tutorial. Click Here for Tutorial