Marketing Stories Archive

In 2004 KnowThis.com began building a database of Marketing Stories located from content providers around the Internet. To date over 2,000 stories have been compiled with more added each week. Stories cover a wide-range of marketing topics and this Marketing Stories Archive section makes it easy to locate articles by topic area.

To see stories for a topic area click on the topic area name.

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Education and Training
Academic Marketing Research Information and Resources
Marketing Education and Teaching Ideas
Professional Marketing Education, Training and Courses

Global Marketing
Basic Information for International Marketing
Cultural Issues in International Marketing
International Business and International Trade
International Market Research and Statistics

Groups and Meetings
Find Marketing Trade Shows, Conferences and Events

Internet Marketing
Basic Introduction to Electronic Commerce, E-Business
Email Marketing and Newsletter Marketing
Internet Affiliate Marketing and Associate Marketing Programs
Internet History, Internet Timeline and History of the Web
Internet Marketing Strategies and Ideas
Search Engine Marketing Strategy, Rankings and Keywords

Legal, Social and Ethical Issues in Marketing
Ethics in Marketing, Codes of Ethics and Business Conduct
General Legal Issues in Marketing and Advertising
Internet Law and E-Commerce Law
Patents, Trademarks, and Copyright
Social Marketing, Responsibility, Environmental Issues

Managing Customers
Basics and Information on Customer Relationship Management
Call Center Management
Customer Value and Micro Marketing
Data Mining, Data Warehousing and Business Intelligence
Database Marketing Basics, Terms and Concepts
Sales Force Automation and Sales Technology
Self Service and Point of Purchase Kiosks
Target Marketing and Market Segmentation

Market Research and Internet Marketing Research
Basics of Market Research, How-To Information, Research Help
Competitive Intelligence
Demographics, Economic and Business Statistics
Help with Web Searching and Internet Searching
Idea Generation, Finding Trends, Advanced Research Methods
Internet Research Reports and Statistics
Leading Search Engines and Web Search Tools
Market Research Design, Methods and Analysis
Market Share, Market Studies and Forecasts
Other Sources for Market Research Reports
Other US Government Data for Market Research
Researching Markets and Competitor Research
Web Site Measurement and Metrics, Site Tracking, Audits

Marketing Basics, Principles and History
Information for Specific Industries
Marketing and Advertising History
Marketing Basics and How-to Articles, Tutorials, Information
Not-for-Profit, Nonprofit Marketing
Scent Marketing and Other Topics

Marketing Careers and Marketing Job Search
Careers in Marketing
Marketing, Sales Job Hunting Advice, Salaries and Help

Marketing Management and Marketing Strategy
Branding and Brand Management
Distribution and Transportation
Emerging Technologies
How To Advice for Running a Business
How To Advice for Starting a Business
How to Write a Marketing Plan and Sample Marketing Plans
Managing a Franchise
Marketing Strategy
Pricing Strategy and Setting Price
Product Management and Packaging
Selling to the US Government
Trends and New Methods

Media and Publications
Find Media Outlets and Media Buying
Marketing Textbook Publishers
Media Ratings and Research
Newspapers Industry Information

Promotion and Advertising
Advertising Examples, Ad Slogans and Advertising Awards
Advertising Industry News, Blogs
Basics of Advertising and General Ad Information
Basics of Public Relations and PR How-to
Consumer Sales Promotion and Trade Promotion
Direct Marketing Basics, Terms and Concepts
Internet Advertising and Online Ads
Listing of Advertising Agencies
Mailing Lists and List Brokers
Mobile Advertising, Wireless Marketing and Location Based
Product Placement
Promotional Strategy and Other Promotions
Sponsorships, Endorsements and Event Marketing
Word of Mouth and Viral Marketing

Retailing and Consumer
Brick-and-Mortar Retailing and Internet Retailing
Consumer Behavior
Consumer Education, Protection and Privacy
Consumer Social Networks
Online Coupons and Consumer Savings Information
Online Shopping, General Shopping and Product Reviews
Payment Methods, Ordering and Electronic Transactions

Selling and Sales Management
Basic Sales Techniques, Selling Skills, How-To Sell
Business Social Networks
Help Finding and Generating Sales Leads
Marketing and Sales Presentations, Tools, Help
Sales Meetings, Trade Shows and Online Conferencing
Sales Training and Sales Management
Trade Show Selling and Display