Marketing Stories for the Week

Each week we summarize in one convenient location the marketing stories we have located around the Internet and posted to KnowThis.com for that week. This page is updated weekly and KnowThis.com users can received notice of the update via our main RSS feed. Of course, since we add stories throughout the week you can visit KnowThis.com any time to see which new stories are available.

Listed Below are Marketing Stories for the Week Ending
May 9, 2008
(Please note that publishers may change the availablity of stories, in which case, some stories may no longer be freely available.)

See Links to Over 2000 More Stories in the Marketing Stories Archive

Story Title	Source	Topic Area
Advertisers Find That on Craigslist, It’s Survival of the Sneakiest (competitors remove other companies' ads)	Boston Herald	Internet Advertising and Online Ads
Cutting Costs with Online Coupon Sites (coupon site make a comeback)	BusinessWeek	Consumer Sales Promotion and Trade Promotion
Entrepreneur Floats Ad Clouds in the Sky (machine creates logo shaped clouds)	USA Today	Promotional Strategy and Other Promotions
How to Sell Your Product on TV (the basics of informercials)	ABC News	Promotional Strategy and Other Promotions
Ensuring Your Business Cards Mean Business	Wall Street Journal	Careers in Marketing
Web Start-Ups Seek New Ways to Click	Wall Street Journal	Internet Marketing Strategies and Ideas
Eco-Iconic (consumers embracing eco-friendly products)	Trendwatching	Social Marketing, Responsibility, Environmental Issues
What Customers Are Really Paying For Your Products (assessing what price means)	IndustryWeek	Pricing Strategy and Setting Price
Coke, Pepsi Offer Smaller Drinks For Less (packaging changes)	USA Today	Product Management and Packaging
Second Life Marketing: Still Strong (confusion over value marketing via online virtual worlds)	BusinessWeek	Trends and New Methods
As Goes Wal-Mart, So Goes the Nation (effects of economic slowdown)	Newsweek	Brick-and-Mortar Retailing and Internet Retailing
Maximizing the EVP for Your MVPs (understanding what motivates a sales force)	Sales & Marketing Management	Sales Training and Sales Management
Why Generalized Sales-Training Programs Just Don't Work	CRM Daily	Sales Training and Sales Management