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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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1 AT&T to Verizon: There’s a Lawsuit For That (files lawsuit claiming misleading advertising) MSNBC Posted: November 4, 2009
2 More Ads for Basic Brands as Shoppers Spend Less (the return of traditional brands) New York Times Posted: October 10, 2009
3 Hit TV Shows Have Most-Skipped Ads New York Times Posted: October 5, 2009
4 Media Group to Research New Methods for Ratings (explore other options for ratings) New York Times Posted: September 11, 2009
5 Magazines Now Create and Customize Ads (doing extra to keep advertisers) New York Times Posted: September 9, 2009
6 Magazines Turn to Cover Ads, and Even Pouches, for Revenue New York Times Posted: August 11, 2009
7 How Powerade Defeated Gatorade in Court (big brands battle over ad claims) BrandWeek Posted: August 8, 2009
8 Measuring the Results of an Ad, Right Down to the City Block (advertising down to zip codes) New York Times Posted: August 6, 2009
9 Staples Buttons Up (insight into successful ad campaign) brandchannel.com Posted: August 4, 2009
10 More Ads Coming to TV Even to One-Time Havens (advertisers find new locations to place ads) USA Today Posted: August 4, 2009
11 Astroturfing - A Problem for Marketers, Not Sports Stars (legal issues for firm that create false positive reviews on the web) AdLaw Posted: July 27, 2009
12 How New Is "New"? How Improved Is "Improved"? (group that monitors honesty of ads) Slate Posted: July 22, 2009
13 Billy Mays Is Gone, but His Infomercials Go On New York Times Posted: July 14, 2009
14 Ads That Break the Mold and Grab Attention BusinessWeek Posted: June 28, 2009
15 Online Brands Turn to Traditional Ads Brandweek Posted: June 28, 2009
16 The Ad Campaign for a ‘New’ G.M. (advertising after bankruptcy filing) New York Times Posted: June 3, 2009
17 Vatican Radio To Air Its First Commercial NPR Posted: May 28, 2009 [audio]
18 Advertisers Get Demanding as TV Networks Try to be Creative USA Today Posted: May 21, 2009
19 TV Advertisers Are Offered Closer Ties With Content (media outlets allow advertisers to get closer to programming) New York Times Posted: May 21, 2009
20 As Storefronts Become Vacant, Ads Arrive (closed stores turn into billboards) New York Times Posted: May 14, 2009
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