Advertising

Listed below are Internet stories and news items associated with the Advertising topic area.

Display # 
1 Scented Ads: Not Just For Perfume Anymore (example of scent marketing) Forbes Posted: January 19, 2012
2 Kitty Litter Ad Doesn't Pass Smell Test, Judge Rules (issue of false advertising) MSNBC Posted: January 6, 2012
3 Lowe's Pulls Ads From TV Show About U.S. Muslims (ad decision leads to controversy) Los Angeles Times Posted: December 13, 2011
4 Businesses Just Want to Hear Your Voice (the evolving click-to-call advertising method) BusinessWeek Posted: October 21, 2011
5 Complaint Accuses Pepsi of Deceptive Marketing (suggests programming is not entertainment but advertising) New York Times Posted: October 20, 2011
6 Creating Online Ads We Want to Watch (use of eye-tracking technology to evaluate ads) Harvard B-School Working Knowledge Posted: October 12, 2011
7 Patriotic Purchasing (companies push American-made theme) Stores Magazine Posted: October 5, 2011
8 Nestle Ad First to Pitch to Canine Customers (yes, an ad aimed at dogs!) MSNBC Posted: October 2, 2011
9 Reebok to Pay Settlement Over Health Claims (issue with false advertising claims) New York Times Posted: September 30, 2011
10 What Do Bears Have To Do With Toilet Paper? (history of toilet paper advertising) Slate Posted: September 23, 2011
11 Can I Make My Ad Go Viral? (what makes for successful viral ads) MillwardBrown Posted: September 14, 2011
12 Nivea Pulls Ad After Online Outcry (advertisement viewed as offensive) New York Times Posted: August 25, 2011
13 Under Fire, PMS-Related Milk Campaign Shut Down Early (promotion leads to controversy) New York Times Posted: July 21, 2011
14 O.K., Keep Looking Down: Sidewalks Will Stay Ad-Free (Sony forced to remove sidewalk ads) New York Times Posted: July 18, 2011
15 Geico Uses Many Campaigns to Stand Out in a Crowd (running different ad campaigns at the same time) New York Times Posted: July 12, 2011
16 It's the Ads, Stupid: Why TV Leads to Obesity (how TV influences eating habits) Time Posted: July 11, 2011
17 Slogans in Advertising (statistics on how slogans are used - pdf format) MillwardBrown Posted: May 19, 2011 [research report]
18 Target: Customers on the Go (the growth of quick response codes in promotion) Wall Street Journal Posted: May 15, 2011
19 In Shift, Ads Try to Entice Over-55 Set (targeting 55 and over market) New York Times Posted: May 15, 2011
20 U.S. Seeks Stricter Limits on Food Ads Aimed at Children (recommend voluntary limits) New York Times Posted: April 28, 2011
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