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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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1 Coupon Use Continues Resurgence (stats on coupon usage) Nielsen Posted: November 6, 2009
2 Retailers Scramble to Adapt to New Realities (how retailers are responding to the recession weary consumers) MSNBC Posted: November 4, 2009
3 Hand Sanitizer Sales Clean Up Amid Flu Concerns (one product group that is benefiting from health concerns) Nielsen Posted: November 3, 2009
4 National Brands vs. Private Label (growth areas for private label) BrandWeek Posted: November 3, 2009
5 Marketers Salivating Over Smartphone Potential (learning more about how customers use their mobile devices) USA Today Posted: October 22, 2009
6 Facebook, MySpace Divide Along Social Lines (target markets for leading social networks) NPR Posted: October 21, 2009 [audio]
7 Toys R Us Adds Layaway For Big-Ticket Items (bringing back an old pricing strategy) MSNBC Posted: October 20, 2009
8 More Ads for Basic Brands as Shoppers Spend Less (the return of traditional brands) New York Times Posted: October 10, 2009
9 Report: How Twitter Buzz Is Built FastCompany Posted: September 9, 2009
10 Coupons You Don’t Clip, Sent to Your Cellphone (mobile couponing) New York Times Posted: September 3, 2009
11 Mobile Payments Are Taking Off. But Which One to Use? (making payments through mobile devices) FastCompany Posted: September 3, 2009
12 Developers Salivating Over Twitter's Geolocation Plans (pinpointing location of tweets) PC World Posted: August 28, 2009
13 More Marketers Use Social Networking to Reach Customers USA Today Posted: August 28, 2009
14 If College Dorm Students Need It, Retailers Have It (retailers tap into little known product requirement) NPR Posted: August 26, 2009
15 Teen Health Perception Study (glossy research report - in PDF format - that looks at what teens consider when they think about health and nutrition) Scarborough Research Posted: August 26, 2009 [research report]
16 Mining the Web for Feelings, Not Facts (emerging method of sentiment analysis) New York Times Posted: August 24, 2009
17 Radiohead Blazes a Marketing Trail (adjusts to consumer preferences) New York Times Posted: August 24, 2009
18 Managing Risk in a Package Redesign: What Can We Learn From Tropicana? (learning from packaging mistake) Brand Packaging Posted: August 19, 2009
19 The Big Four (guide to top social networks) Internet Retailer Posted: August 6, 2009
20 Managing an Online Reputation (advice for handling what people say online) New York Times Posted: July 30, 2009
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