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1
The Greening of the Internet (how online retailers attract the environmentally conscious buyer) Internet Retailer
Posted:
March 8, 2010
2
Tougher Customers (online buyers becoming smarter shoppers) Internet Retailer
Posted:
March 8, 2010
3
Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch Knowledge @ Wharton
Posted:
March 5, 2010
4
Marketing to the Millennials (marketing to a generation) New York Times
Posted:
March 5, 2010
5
Moms Place Trust in Other Consumers (influence on purchase decisions) eMarketer
Posted:
February 12, 2010
6
Halting Sales Over Recall Could Hurt Toyota Twice (impact of product recall) MSNBC
Posted:
January 28, 2010
7
Don't Use the R-Word: Hotels Find Trick to Business Bookings (dropping word resort from hotel name) Wall Street Journal
Posted:
January 27, 2010
8
More Retailers Offer Fashionable Clothing for Plus-Size Women (responding to customer needs) USA Today
Posted:
January 22, 2010
9
The Lowest Price Is Not Always the Best Price (factors affecting customer loyalty) Nielsen
Posted:
January 15, 2010
10
Newly Frugal Generation Revives Discount Dining (economic conditions bring back old promotions) New York Times
Posted:
January 11, 2010
11
Infomercial Products Take One on the Chin (leading consumer magazine evaluates infomercials products) New York Times
Posted:
January 7, 2010
12
Technology Becomes Friendlier to Older Generations (product designs that meet needs) Los Angeles Times
Posted:
December 21, 2009
13
Coupons Are Being Used at a Faster Clip Los Angeles Times
Posted:
December 12, 2009
14
Too Much of a Good Thing? How Assortment Size Influences Healthy Consumer Choices (how consumers respond to assortment size) Knowledge @ Wharton
Posted:
December 12, 2009
15
Six Million More Seniors Using the Web than Five Years Ago (an evolving market) Nielsen
Posted:
December 12, 2009
16
The Boxed Wine Boom (external variables open door for this type of product) ABC News
Posted:
November 25, 2009
[video]
17
Retailers Gear up for Black Friday (heavy discounting expected) Time
Posted:
November 14, 2009
18
Coupon Use Continues Resurgence (stats on coupon usage) Nielsen
Posted:
November 6, 2009
19
Retailers Scramble to Adapt to New Realities (how retailers are responding to the recession weary consumers) MSNBC
Posted:
November 4, 2009
20
National Brands vs. Private Label (growth areas for private label) BrandWeek
Posted:
November 3, 2009
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