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1
Online Marketing Research: It Was the Best of Times, It Was the Worst of Times (the value of online research panels) FastCompany
Posted:
October 10, 2009
2
Two-Thirds of Americans Object to Online Tracking (methods continue to raises concerns) NPR
Posted:
October 5, 2009
3
Hit TV Shows Have Most-Skipped Ads New York Times
Posted:
October 5, 2009
4
Mobile Marketing Reaches Consumers on the Go (more marketers explore mobile device marketing) IndustryWeek
Posted:
October 5, 2009
5
Coupon Enthusiasts Drive Up Redemption Rates (research on who uses coupons) Nielsen
Posted:
September 11, 2009
6
Media Group to Research New Methods for Ratings (explore other options for ratings) New York Times
Posted:
September 11, 2009
7
Teen Health Perception Study (glossy research report - in PDF format - that looks at what teens consider when they think about health and nutrition) Scarborough Research
Posted:
August 26, 2009
[research report]
8
What Is Twitter? Apparently, No One Knows (results of customer awareness research) FastCompany
Posted:
July 31, 2009
9
Media Power 50: The Top B-to-B Advertising Vehicles (report on top media outlets for business marketers B-to-B Magazine
Posted:
May 9, 2009
10
How DVRs Are Changing the Television Landscape Nielsen
Posted:
May 2, 2009
[research report]
11
National Brands Must Innovate To Win Back Store-Brand Shoppers (stats on private label brands) Nielsen
Posted:
April 25, 2009
[research report]
12
Beyond Voice: Mapping the Mobile Marketplace (Research report, in PDF format, from U.S. Federal Trade Commission examining the state of the mobile industry. U.S. Federal Trade Commission
Posted:
April 25, 2009
[research report]
13
Reaching the Recession-Proof Consumer (research report showing how different customer segments are responding to recession) Nielsen
Posted:
April 11, 2009
[research report]
14
AdMob Mobile Metrics Report (This report in PDF format from ad network company offers a good glimpse of ads being displayed on mobile devices and includes data by device, operating system and country.) AdMob
Posted:
January 10, 2009
[research report]
15
Social Networking Myths and Facts (Provides summary of research on who is using social networks.) Synovate
Posted:
September 6, 2008
16
The World’s Best-Selling Booze (slide show of world's top 10 alcohol brands) BusinessWeek
Posted:
August 9, 2008
[slide]
17
Marketing Food to Children and Adolescents (Extensive report, in PDF format, examines the marketing tactics 44 leading companies use to reach younger consumers. Includes estimates of promotional spending, methods used for reaching customers, and much more. Note: The appendix for this report that includes listing of companies is a separate download on the FTC website.) U.S. Federal Trade Commission
Posted:
August 6, 2008
[research report]
18
Whichever Screen, People Are Watching (Summarizes Nielsen report examining customer viewing habits for television, Internet and mobile devices.) New York Times
Posted:
July 8, 2008
[research report]
19
M-Commerce Growing in the U.S. (report summary that includes some stats) Multichannel Merchant
Posted:
June 28, 2008
20
Consumer Confidence, Concerns, Spending and Attitudes to Recession (This report takes a global view of consumer attitudes including feelings on personal finance, job prospects, and general economic outlook - in PDF format) ACNielsen
Posted:
June 20, 2008
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