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Main > Tutorials > Data Collection: Primary Research Methods >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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1 Why We Look at Some Web Ads and Not Others (eyetracking research explained) Time Posted: November 10, 2009
2 Cookies Sound Sweet But They Can Be Risky (key part of tracking online users) USA Today Posted: October 27, 2009
3 Kids' Cereals Pour on the Sugar and Sodium (research suggests cereal marketers spend more on least healthy products) USA Today Posted: October 27, 2009
4 How to Conduct a Focus Group BusinessWeek Posted: October 17, 2009
5 A Web Of Engagement (measuring how customers interact with a website) Forbes Posted: October 14, 2009
6 Online Marketing Research: It Was the Best of Times, It Was the Worst of Times (the value of online research panels) FastCompany Posted: October 10, 2009
7 Take a Chance on Experimenting (using experimentation for new ideas) BusinessWeek Posted: September 30, 2009
8 Pressure Mounts on Web Tracking (regulation being discussed) BrandWeek Posted: September 9, 2009
9 Mining the Web for Feelings, Not Facts (emerging method of sentiment analysis) New York Times Posted: August 24, 2009
10 Package Viewing Patterns (use of eye tracking research for product decisions) Package Design Magazine Posted: August 4, 2009
11 Why Designers Need to Focus on Focus Groups (insights on focus group research) FastCompany Posted: July 13, 2009
12 How to Turn Research into Innovation Gold (how product researchers handle mass amounts of information) BusinessWeek Posted: July 9, 2009
13 How to Use Dynamic Pricing: Lessons Learned from the San Francisco Giants MarketingSherpa Posted: July 7, 2009
14 Getting Feedback (basic considerations when creating surveys) Retail Customer Experience Magazine Posted: July 12, 2008
 

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