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1
Neuromarketers Get Inside Buyers' Brains (research using consumer brain activity) CNN Money
Posted:
March 18, 2010
2
Campbell's Soup Neuromarketing Redux: There's Chunks of Real Science in That Recipe (how package design change was made) FastCompany
Posted:
February 24, 2010
3
Dot-Complicated: Measuring Traffic on the Web (understanding web analytics) Wall Street Journal
Posted:
February 21, 2010
4
Social Media and Young Adults (in-depth marketing study) Pew Internet & American Life Project
Posted:
February 6, 2010
[research report]
5
Advertisers Push Nielsen To Count Online Viewers (a question of accurate ad viewers) NPR
Posted:
February 3, 2010
6
What Are Your Public Relations Efforts Worth? (methods for tracking when company or product is mentioned) Forbes
Posted:
January 5, 2010
7
PBS Finally Signs Up for Nielsen Ratings NPR
Posted:
December 21, 2009
8
Too Much of a Good Thing? How Assortment Size Influences Healthy Consumer Choices (how consumers respond to assortment size) Knowledge @ Wharton
Posted:
December 12, 2009
9
The Metric-Minded Marketer (importance of data for marketing decision-making) CRM Buyer
Posted:
December 5, 2009
10
Nielsen to Add Online Views to Its Ratings (looks to measure Internet traffic) New York Times
Posted:
December 2, 2009
11
Why We Look at Some Web Ads and Not Others (eyetracking research explained) Time
Posted:
November 10, 2009
12
Cookies Sound Sweet But They Can Be Risky (key part of tracking online users) USA Today
Posted:
October 27, 2009
13
Kids' Cereals Pour on the Sugar and Sodium (research suggests cereal marketers spend more on least healthy products) USA Today
Posted:
October 27, 2009
14
How to Conduct a Focus Group BusinessWeek
Posted:
October 17, 2009
15
A Web Of Engagement (measuring how customers interact with a website) Forbes
Posted:
October 14, 2009
16
Online Marketing Research: It Was the Best of Times, It Was the Worst of Times (the value of online research panels) FastCompany
Posted:
October 10, 2009
17
Take a Chance on Experimenting (using experimentation for new ideas) BusinessWeek
Posted:
September 30, 2009
18
Pressure Mounts on Web Tracking (regulation being discussed) BrandWeek
Posted:
September 9, 2009
19
Mining the Web for Feelings, Not Facts (emerging method of sentiment analysis) New York Times
Posted:
August 24, 2009
20
Package Viewing Patterns (use of eye tracking research for product decisions) Package Design Magazine
Posted:
August 4, 2009
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