Data Collection: Primary Research Methods

Listed below are Internet stories and news items associated with the Data Collection: Primary Research Methods topic area.

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1 Burger King Tries Home Delivery (test marketing new distribution channel) USA Today Posted: January 17, 2012
2 E*Trade’s Baby Creates the Most Online Buzz (research report indicates top ads) New York Times Posted: December 29, 2011
3 Five Affordable Consumer Research Tools (inexpensive methods for doing customer research) Entrepreneur Magazine Posted: December 9, 2011
4 A New Way to Gain Customer Insights (using conjoint analysis in marketing research) Strategy+Business Posted: November 18, 2011
5 12 Ways to (Legally) Spy on Your Competitors (researching the competition) Entrepreneur Magazine Posted: November 18, 2011
6 Creating Online Ads We Want to Watch (use of eye-tracking technology to evaluate ads) Harvard B-School Working Knowledge Posted: October 12, 2011
7 P&G Shapes the Store (using virtual shopping in marketing research) Consumer Goods Technology Posted: September 23, 2011
8 NeuroFocus Uses Neuromarketing To Hack Your Brain (inside growing area for market research) FastCompany Posted: September 8, 2011
9 At Comic-Con, a Testing Ground for Toymakers (market testing at leading consumer convention) New York Times Posted: July 21, 2011
10 Listen Up (methods for monitoring customers' online conversations) Internet Retailer Posted: June 8, 2011
11 Focus Groups That Look Like Play Groups (greater involvement with research participants) New York Times Posted: May 31, 2011
12 Getting Closer to Customers (methods retailers use for customer research) Stores Magazine Posted: May 10, 2011
13 How Real-Time Marketing Technology Can Transform Your Business (how technology is changing market research) Forbes Posted: May 8, 2011
14 How to Use Competitive Intelligence to Gain an Advantage (techniques for ethically gathering competitor information) Inc. Magazine Posted: April 5, 2011
15 How to Measure Your Brand's Online Influence (measuring effectiveness of social media) Inc. Magazine Posted: February 19, 2011
16 Do Not Track Effort Could Revolutionaize Online Ad Industry (talk of regulating of online tracking) USA Today Posted: December 13, 2010
17 In Online Privacy Plan, the Opt-Out Question Looms (websites worry about possible limitations on customer tracking) New York Times Posted: December 7, 2010
18 FTC Endorses Do-Not-Track Option For Internet Users (backlash to online tracking) Los Angeles Times Posted: December 2, 2010
19 How to Run a Brainstorming Session (marketing research technique) Inc. Magazine Posted: December 2, 2010
20 How to Conduct Quantitative Market Research (what to expect when doing quantitative research) Inc. Magazine Posted: November 10, 2010
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