Secondary Research

Listed below are Internet stories and news items associated with the Data Collection: Low-Cost Secondary Research topic area.

Display # 
1 Media Usage Forecast 2010 (survey results) Target Marketing Magazine Posted: March 15, 2010
2 Moms Place Trust in Other Consumers (influence on purchase decisions) eMarketer Posted: February 12, 2010
3 Newsstand Sales and Circulation Fall for Magazines (subscription numbers) New York Times Posted: February 12, 2010
4 Data on Twitter Decline Stacks Up (a question of whether traffic is slowing at major Internet social network site) eMarketer Posted: November 20, 2009
5 Low-Cost Airlines Grab 30% of Travel Market vs. Traditional Rivals (a market shift) USA Today Posted: November 10, 2009
6 Coupon Use Continues Resurgence (stats on coupon usage) Nielsen Posted: November 6, 2009
7 Hand Sanitizer Sales Clean Up Amid Flu Concerns (one product group that is benefiting from health concerns) Nielsen Posted: October 30, 2009
8 Online Marketing Research: It Was the Best of Times, It Was the Worst of Times (the value of online research panels) FastCompany Posted: October 10, 2009
9 Kayak.com Releases Travel Search Data & Travel Index Tool (new research tool) Search Engine Land Posted: October 10, 2009
10 Two-Thirds of Americans Object to Online Tracking (methods continue to raises concerns) NPR Posted: October 5, 2009
11 Hit TV Shows Have Most-Skipped Ads New York Times Posted: October 5, 2009
12 Mobile Marketing Reaches Consumers on the Go (more marketers explore mobile device marketing) IndustryWeek Posted: October 5, 2009
13 Coupon Enthusiasts Drive Up Redemption Rates (research on who uses coupons) Nielsen Posted: September 11, 2009
14 Media Group to Research New Methods for Ratings (explore other options for ratings) New York Times Posted: September 11, 2009
15 Teen Health Perception Study (glossy research report - in PDF format - that looks at what teens consider when they think about health and nutrition) Scarborough Research Posted: August 26, 2009 [research report]
16 What Is Twitter? Apparently, No One Knows (results of customer awareness research) FastCompany Posted: July 31, 2009
17 Media Power 50: The Top B-to-B Advertising Vehicles (report on top media outlets for business marketers B-to-B Magazine Posted: May 9, 2009
18 How DVRs Are Changing the Television Landscape Nielsen Posted: May 2, 2009 [research report]
19 National Brands Must Innovate To Win Back Store-Brand Shoppers (stats on private label brands) Nielsen Posted: April 25, 2009 [research report]
20 Beyond Voice: Mapping the Mobile Marketplace (Research report, in PDF format, from U.S. Federal Trade Commission examining the state of the mobile industry. U.S. Federal Trade Commission Posted: April 25, 2009 [research report]
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