Secondary Research

Listed below are Internet stories and news items associated with the Data Collection: Low-Cost Secondary Research topic area.

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1 Top 13 Youth Brands of the Year (list of top brands for kids) Consumer Goods Technology Posted: October 26, 2011
2 Consumers Around the World Favor Value Over Price (survey results) Nielsen Posted: October 12, 2011
3 Wary Consumers Still Shopping Like It’s 2008 (research on consumer shopping behavior) Forbes Posted: June 29, 2011
4 Raise a Glass — U.S. Passes France in Wine Sales (wine industry stats) MSNBC Posted: March 17, 2011
5 Diet Coke Passes Pepsi at No. 2 Soda in the U.S. (soft drink industry stats) MSNBC Posted: March 17, 2011
6 The Myth of Fast-Forwarding Past the Ads (why some DVR users are not skipping ads) New York Times Posted: December 22, 2010
7 Should Marketers Re-think Animated TV Ads During the Holidays? (comparing live action ads to animation) Nielsen Posted: December 2, 2010
8 Event Marketing Still Strong, But Marketers Cautious (the state of event and trade show marketing) B-to-B Magazine Posted: October 14, 2010
9 Conducting Market Research (options for secondary research) Entrepreneur Magazine Posted: October 8, 2010
10 U.S. Newspaper Circulation Down 8.7% in Latest Survey (advertising medium continues to decline) USA Today Posted: April 26, 2010
11 Magazine Advertising Pages Declined 9.4% in Quarter New York Times Posted: April 12, 2010
12 America’s Most Beloved Spokescreatures (top advertising brand characters) Forbes Posted: March 23, 2010
13 Media Usage Forecast 2010 (survey results) Target Marketing Magazine Posted: March 15, 2010
14 Moms Place Trust in Other Consumers (influence on purchase decisions) eMarketer Posted: February 12, 2010
15 Newsstand Sales and Circulation Fall for Magazines (subscription numbers) New York Times Posted: February 12, 2010
16 Data on Twitter Decline Stacks Up (a question of whether traffic is slowing at major Internet social network site) eMarketer Posted: November 20, 2009
17 Low-Cost Airlines Grab 30% of Travel Market vs. Traditional Rivals (a market shift) USA Today Posted: November 10, 2009
18 Coupon Use Continues Resurgence (stats on coupon usage) Nielsen Posted: November 6, 2009
19 Hand Sanitizer Sales Clean Up Amid Flu Concerns (one product group that is benefiting from health concerns) Nielsen Posted: October 30, 2009
20 Online Marketing Research: It Was the Best of Times, It Was the Worst of Times (the value of online research panels) FastCompany Posted: October 10, 2009
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