Global Marketing

Listed below are Internet stories and news items associated with the Global Marketing topic area.

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1 Luxury Sales Boom in China, Where Giving Gifts is an Art (a growing market) USA Today Posted: January 17, 2012
2 Louis Vuitton and the Traveling Chinese Consumer (growth market for high-end products) Knowledge @ Wharton Posted: January 9, 2012
3 Picking Brand Names in China Is a Business Itself (issues with brand naming) New York Times Posted: November 22, 2011
4 Branding China: From Maker To Innovator (efforts to change image) MillwardBrown Posted: April 18, 2011
5 How to Sell Your Product in Canada (consideration when targeting Canadian customers) Inc. Magazine Posted: January 20, 2011
6 Nation Branding: Shaking Off the Korea Discount (how a country is using branding) Knowledge @ Wharton Posted: January 14, 2011
7 Brands Without Borders (challenges when packaging for global market) Brand Packaging Posted: November 10, 2010
8 Public Relations in China: Dirty Tricks, Scandals (unethical PR practices) MSNBC Posted: October 26, 2010
9 Behind Venice’s Ads, the Restoration of Its Heritage (city looks for revenue in advertising) New York Times Posted: September 19, 2010
10 Fast-Food Chains in Asia Cater Menus to Customers (giving customers what they want) USA Today Posted: September 7, 2010
11 Maturialism (how consumer markets world-wide are changing) Trendwatching Posted: September 6, 2010
12 The Aging Chinese Marketplace: Lessons for Marketers (data on the Chinese market) Nielsen Posted: April 9, 2010
13 Can China's Big Shoe Brand Make Tracks in the U.S.? (challenging the established brands) Time Posted: April 2, 2010
14 U.S. Food Giants Tailor Products, Marketing to International Palates (challenges of marketing globally) Los Angeles Times Posted: March 25, 2010
15 How to Build a Brand Internationally (steps for building a global brand) Inc. Magazine Posted: February 3, 2010
16 Amazon's Big Kindle Steps Into Global Arena (expanding product distribution in growth market) E-Commerce Times Posted: January 7, 2010
17 Selling Overseas Entrepreneur Magazine Posted: November 15, 2009
18 Wal-Mart's Painful Lessons (problems growing global market) BusinessWeek Posted: October 15, 2009
19 Small Country, Big Brands (a look at brands from Switzerland) Brandchannel Posted: August 26, 2009
20 Handset Makers Agree to Standard Charger (for European markets leading companies agree on product standardization) BrandWeek Posted: July 9, 2009
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