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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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1 Selling Overseas Entrepreneur Magazine Posted: November 15, 2009
2 Wal-Mart's Painful Lessons (problems growing global market) BusinessWeek Posted: October 15, 2009
3 Small Country, Big Brands (a look at brands from Switzerland) brandchannel.com Posted: August 26, 2009
4 Handset Makers Agree to Standard Charger (for European markets leading companies agree on product standardization) BrandWeek Posted: July 9, 2009
5 P&G's Trickle-Up Success: Sweet as Honey (strategy of taking products from emerging markets and repackage for developed-countries) BusinessWeek Posted: April 1, 2009
6 Sales of Beer Go Flat in Emerging Countries Wall Street Journal Posted: November 8, 2008
7 The World's Most Competitive Countries BusinessWeek Posted: May 16, 2008
8 Kraft Reformulates Oreo, Scores in China (adjusting product design to target market) Wall Street Journal Posted: April 30, 2008
9 Vodka-Maker Absolut Apologizes For Ad (targeted to Mexico but sparks protests in U.S.) MSNBC Posted: April 4, 2008
10 Chocolatiers Look to Asia for Growth (strategy and market statistics) BusinessWeek Posted: January 20, 2008
11 What Are You Giving Away? The Challenges of Marketing in Asia Knowledge @ Wharton Posted: January 10, 2008
12 Brand Managers' High-wire Act: Going Global and Staying Local Knowledge @ Wharton Posted: November 2, 2007
13 The Global Market: Translating and Localizing (preparation for entering international market) Sales & Marketing Management Posted: November 2, 2007
14 How to Customize Your U.S. Branding Effort to Work Around the World Adweek Posted: September 6, 2007
15 Going Global (legal issues when doing global promotion) Promo Magazine Posted: July 6, 2007
16 Scrambling To Bring Crest To The Masses In China (expanding into rural areas) BusinessWeek Posted: June 15, 2007
17 China Marketing: Cracking the Code (trying to reach Chinese consumers) BusinessWeek Posted: June 8, 2007
18 Battle of the Brands for Emerging Market Hearts (international brand preference) Synovate Posted: April 26, 2007
19 Gone Global (reasons to sell internationally) Inc. Magazine Posted: April 6, 2007
20 Zen and the Art of Selling Minimalism (Japanese retailer tackles US market) BusinessWeek Posted: March 30, 2007
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