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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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1 Data on Twitter Decline Stacks Up (a question of whether traffic is slowing at major Internet social network site) eMarketer Posted: November 20, 2009
2 Once Wary of the Web, Luxury Brands Embrace It (high-end international brands accept the web) New York Times Posted: November 20, 2009
3 Online Ads Are Booming, if They’re Attached to a Video New York Times Posted: November 14, 2009
4 High Court Hears Case of the Century (Supreme Court takes on business method patents) E-Commerce Times Posted: November 10, 2009
5 Why We Look at Some Web Ads and Not Others (eyetracking research explained) Time Posted: November 10, 2009
6 Psst! Private-Sale Shopping Sites Are Hot (an emerging retail model) BusinessWeek Posted: November 6, 2009
7 Making Micro-Payment Models Work Online (the future of low-price selling on the Internet) E-Commerce Times Posted: November 3, 2009
8 Amazon Lets Shoppers Pay With a Phrase (pay by voice) CNET News Posted: October 30, 2009
9 Cookies Sound Sweet But They Can Be Risky (key part of tracking online users) USA Today Posted: October 27, 2009
10 Marketers Salivating Over Smartphone Potential (learning more about how customers use their mobile devices) USA Today Posted: October 22, 2009
11 M-Commerce's Big Moment (the long anticipated market for mobile purchasing) BusinessWeek Posted: October 15, 2009
12 A Web Of Engagement (measuring how customers interact with a website) Forbes Posted: October 14, 2009
13 Brands Seek Fans on Facebook (review of how leading brands are using) BrandWeek Posted: October 13, 2009
14 Marketing on $700 a Year (growing a sizable business with little promotional funds) BrandWeek Posted: October 13, 2009
15 Two-Thirds of Americans Object to Online Tracking (methods continue to raises concerns) NPR Posted: October 5, 2009
16 Mobile Marketing Reaches Consumers on the Go (more marketers explore mobile device marketing) IndustryWeek Posted: October 5, 2009
17 Brand Aid Think Search Before You Name Your Next Product (thinking search first) Search Engine Land Posted: September 30, 2009
18 Dialing Into Mobile Marketing (new emphasis on marketing through mobile devices) CRM Buyer Posted: September 25, 2009
19 A Small Business Guide to Text-Message Marketing (basics of seldom used marketing channel) New York Times Posted: September 25, 2009
20 Reader's Digest Looks To Web To Revive Storied But Staid Brand (moves to web to survive) brandchannel.com Posted: September 23, 2009
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