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1
For $2 a Star, an Online Retailer Gets 5-Star Product Reviews (the ethics of paying for product reviews) New York Times
Posted:
January 28, 2012
2
Showdown Over 'Showrooming' (Target shows concern over shopper behavior) Wall Street Journal
Posted:
January 25, 2012
3
E*Trade’s Baby Creates the Most Online Buzz (research report indicates top ads) New York Times
Posted:
December 29, 2011
4
It's a Very Facebook Christmas: Retailers Lean Heavily on Social Sites (retailers embrace social media) MSNBC
Posted:
November 30, 2011
5
Merry Mobile Christmas: M-Commerce Takes Off (growth in mobile purchasing) USA Today
Posted:
November 19, 2011
6
What's a QR Code and Why Should You Care? (basics of scanable promotion codes) USA Today
Posted:
November 3, 2011
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7
Ad Companies Have Their Hands, or Cookies, in Your Browser (how online users are tracked) Los Angeles Times
Posted:
November 3, 2011
8
Businesses Just Want to Hear Your Voice (the evolving click-to-call advertising method) BusinessWeek
Posted:
October 21, 2011
9
Want More Information? Just Scan Me (the expanding use of QR codes) New York Times
Posted:
September 25, 2011
10
How Should Your Brand Capitalize on Social Media? (keys to using social networks) MillwardBrown
Posted:
September 14, 2011
11
Can I Make My Ad Go Viral? (what makes for successful viral ads) MillwardBrown
Posted:
September 14, 2011
12
EBay Tests Serendipitous Shopping (advances in buyer recommendation techniques) Forbes
Posted:
August 22, 2011
13
Brands Now Direct Their Followers to Social Media (brands promote their social media sites) New York Times
Posted:
August 12, 2011
14
Amazon Launches College Textbook Rentals Program (new model for textbook access) Los Angeles Times
Posted:
July 21, 2011
15
Wal-Mart’s Rocky Path from Bricks to Clicks (story beyond efforts at Internet retailing) BusinessWeek
Posted:
July 21, 2011
16
Customer Service (contact technologies used by online retailers) Internet Retailer
Posted:
July 8, 2011
17
Does Social Media Have A Return On Investment? (questions about effectiveness) FastCompany
Posted:
July 8, 2011
18
Amazon Won't Collect Sales Tax; Cuts Off California Affiliates (sales tax issues a growing problem for online retailers) Los Angeles Times
Posted:
June 30, 2011
19
Classy Examples (the challenge of selling high-end brands online) Internet Retailer
Posted:
June 8, 2011
20
How Small Companies Are Marketing Through Facebook (social media marketing) Entrepreneur Magazine
Posted:
May 26, 2011
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