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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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1 The Art of the Soft Sell (focusing sales on the customer) BusinessWeek Posted: October 23, 2009
2 The Customer is King (improving customer service through careful shipping decisions) Internet Retailer Posted: October 8, 2009
3 Use Twitter to Find Customers (how some companies are using) Inc. Magazine Posted: July 20, 2009
4 Made-to-Order Magazine Lets Readers Choose (build your own magazine) USA Today Posted: March 19, 2009
5 If You Don't Know What Your Customer Values, You're Not Selling It (the need to understand what customers value) IndustryWeek Posted: February 5, 2009
6 Online Customer Service: Mixing Live Talk With Automated Tech CRM Buyer Posted: October 11, 2008
7 Perkonomics (enhancing customer value through perks) Trendwatching Posted: October 2, 2008
8 Making the Most Of Customer Complaints Wall Street Journal Posted: September 25, 2008
9 Where Customers Go to Praise (or Bash) You (online site for customer venting) BusinessWeek Posted: August 16, 2008
10 Best Buy Kiosks Aim to Snag Customers on the Fly (retailer expands into kiosks) ECommerce Times Posted: August 16, 2008
11 10 Ways to Lose Customers and Alienate People CRM Buyer Posted: August 1, 2008
12 Customer Feedback: Mind if I Ask You a Few Questions? (the value of talking to customers) CRM Buyer Posted: July 26, 2008
13 T-Mobile Fires Customers Over Excessive Roaming EcommerceTimes Posted: June 25, 2008
14 Humanizing the Online Customer Experience (improving online customer service) CRM Buyer Posted: June 25, 2008
15 Kiosks Bring Increased Efficiency and Sales to Supermarket Delis Stores Magazine Posted: April 13, 2008
16 Making the Most of Customer Service CRM Daily Posted: April 11, 2008
17 Thousands of Posts Flood Starbucks Site (offering customers the opportunity to suggest changes) San Francisco Chronicle Posted: April 9, 2008
18 What's CRM? (basic startup information on CRM) SmartMoney Posted: April 2, 2008
19 The Rise of the Stochastic Model (What’s That?) (method for predicting customers) Multichannel Merchant Posted: March 18, 2008
20 10 Tips For Employing Live Chat Profitably Internet Retailer Posted: February 29, 2008
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