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1
A New Way to Gain Customer Insights (using conjoint analysis in marketing research) Strategy+Business
Posted:
November 18, 2011
2
Online Tools Help Bands Do Business (how musical groups market direct to fans) New York Times
Posted:
October 12, 2011
3
Customer Loyalty Programs That Work (past, present and future of rewards programs) Harvard B-School Working Knowledge
Posted:
July 29, 2011
4
Major Grocer Getting Rid of Self-Checkout Lanes (seeks more customer interaction) MSNBC
Posted:
July 12, 2011
5
Customer Service (contact technologies used by online retailers) Internet Retailer
Posted:
July 8, 2011
6
Turning Customers Into Salespeople (importance of customer referrals) Inc. Magazine
Posted:
July 7, 2011
7
Listen Up (methods for monitoring customers' online conversations) Internet Retailer
Posted:
June 8, 2011
8
The Feminine Marketing Mystique (strategies when marketing to women) CRM Magazine
Posted:
May 10, 2011
9
Owners of Defunct Brands Ride Off (keeping customers when brands are dropped) Wall Street Journal
Posted:
May 8, 2011
10
The Bar Code That Tells You How Much Water, Light and Fertilizer (more ways to give customers product information) New York Times
Posted:
May 6, 2011
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11
Amazon.com Tops Customer-Service Rankings (customers rate top US firms) USA Today
Posted:
April 5, 2011
12
Random Acts of Kindness (how brands can use kindness as part of marketing strategy) Trendwatching
Posted:
March 10, 2011
13
Smarter Service (how customer service technology is used) Internet Retailer
Posted:
March 9, 2011
14
European Company Cranks Out Earth-Friendly Kiosks (off the grid kiosk) Self Service World
Posted:
March 6, 2011
15
Case Study: How to Raise Prices (ramifications of raising price) Inc. Magazine
Posted:
January 26, 2011
16
Disney Tackles Major Theme Park Problem: Lines (technology for managing customer movement) New York Times
Posted:
December 29, 2010
17
A Winning Sales Pitch for CRM Adoption (getting the sales force to accept CRM) CRM Buyer
Posted:
October 30, 2010
18
Harley-Davidson's Aging Biker Problem (declining target market) Fortune
Posted:
September 19, 2010
19
Luring Shoppers to Stores (technology to enhance the shopping experience) Wall Street Journal
Posted:
August 30, 2010
20
How to Start a Customer Rewards Program (adding customer promotions) Inc. Magazine
Posted:
August 18, 2010
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