Managing Customers

Listed below are Internet stories and news items associated with the Managing Customers topic area.

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1 A New Way to Gain Customer Insights (using conjoint analysis in marketing research) Strategy+Business Posted: November 18, 2011
2 Online Tools Help Bands Do Business (how musical groups market direct to fans) New York Times Posted: October 12, 2011
3 Customer Loyalty Programs That Work (past, present and future of rewards programs) Harvard B-School Working Knowledge Posted: July 29, 2011
4 Major Grocer Getting Rid of Self-Checkout Lanes (seeks more customer interaction) MSNBC Posted: July 12, 2011
5 Customer Service (contact technologies used by online retailers) Internet Retailer Posted: July 8, 2011
6 Turning Customers Into Salespeople (importance of customer referrals) Inc. Magazine Posted: July 7, 2011
7 Listen Up (methods for monitoring customers' online conversations) Internet Retailer Posted: June 8, 2011
8 The Feminine Marketing Mystique (strategies when marketing to women) CRM Magazine Posted: May 10, 2011
9 Owners of Defunct Brands Ride Off (keeping customers when brands are dropped) Wall Street Journal Posted: May 8, 2011
10 The Bar Code That Tells You How Much Water, Light and Fertilizer (more ways to give customers product information) New York Times Posted: May 6, 2011 []
11 Amazon.com Tops Customer-Service Rankings (customers rate top US firms) USA Today Posted: April 5, 2011
12 Random Acts of Kindness (how brands can use kindness as part of marketing strategy) Trendwatching Posted: March 10, 2011
13 Smarter Service (how customer service technology is used) Internet Retailer Posted: March 9, 2011
14 European Company Cranks Out Earth-Friendly Kiosks (off the grid kiosk) Self Service World Posted: March 6, 2011
15 Case Study: How to Raise Prices (ramifications of raising price) Inc. Magazine Posted: January 26, 2011
16 Disney Tackles Major Theme Park Problem: Lines (technology for managing customer movement) New York Times Posted: December 29, 2010
17 A Winning Sales Pitch for CRM Adoption (getting the sales force to accept CRM) CRM Buyer Posted: October 30, 2010
18 Harley-Davidson's Aging Biker Problem (declining target market) Fortune Posted: September 19, 2010
19 Luring Shoppers to Stores (technology to enhance the shopping experience) Wall Street Journal Posted: August 30, 2010
20 How to Start a Customer Rewards Program (adding customer promotions) Inc. Magazine Posted: August 18, 2010
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