Managing External Forces

Listed below are Internet stories and news items associated with the Managing External Forces topic area.

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1 Can a Shoe Color Really Be Trademarked? (trademarking color on a product) Inc. Magazine Posted: February 2, 2012
2 For $2 a Star, an Online Retailer Gets 5-Star Product Reviews (the ethics of paying for product reviews) New York Times Posted: January 28, 2012
3 Twitter May Censor Tweets In Individual Countries (issues with expanding into global markets) USA Today Posted: January 28, 2012
4 Pricey Counterfeit Labels Proliferate as China Wine Market Booms (knock-off wines) Los Angeles Times Posted: January 17, 2012
5 Groceries Hire Companies to Score Foods' Nutritional Value (hiring outside nutritional rating companies) USA Today Posted: January 11, 2012
6 Kitty Litter Ad Doesn't Pass Smell Test, Judge Rules (issue of false advertising) MSNBC Posted: January 6, 2012
7 Lowe's Pulls Ads From TV Show About U.S. Muslims (ad decision leads to controversy) Los Angeles Times Posted: December 13, 2011
8 Justice Department Investigates e-Book Pricing (question of unfair pricing) Los Angeles Times Posted: December 9, 2011
9 McDonald's Will Charge For Happy Meal Toys in SF (circumvents ban on promotion) San Francisco Chronicle Posted: December 1, 2011
10 Spirit Airlines Fined For How it Advertised $9 Airfares (pricing promotion not fully disclosed) Los Angeles Times Posted: November 22, 2011
11 Tootsie Roll to Footzyrolls: See Ya in Court! (issue in trademark infringement) CNN Money Posted: November 19, 2011
12 12 Ways to (Legally) Spy on Your Competitors (researching the competition) Entrepreneur Magazine Posted: November 18, 2011
13 Hallmark Adds Job Loss to Line of Sympathy Cards (new product decision) Los Angeles Times Posted: October 20, 2011
14 Complaint Accuses Pepsi of Deceptive Marketing (suggests programming is not entertainment but advertising) New York Times Posted: October 20, 2011
15 Cellphones To Warn When You're Near Monthly Limit (service update that is bowing to external pressure) NPR Posted: October 18, 2011
16 Reebok to Pay Settlement Over Health Claims (issue with false advertising claims) New York Times Posted: September 30, 2011
17 New Economics Rewrite Book Business (forces that changed the book industry) Wall Street Journal Posted: August 29, 2011
18 Nivea Pulls Ad After Online Outcry (advertisement viewed as offensive) New York Times Posted: August 25, 2011
19 Recovering From a Blow to Your Brand's Reputation (brands with publicity problems) Inc. Magazine Posted: August 25, 2011
20 Diaper Business Does Well In Down Economy (example of strong counter-cyclical market) NPR Posted: August 11, 2011
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