Managing External Forces

Listed below are Internet stories and news items associated with the Managing External Forces topic area.

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1 The Greening of the Internet (how online retailers attract the environmentally conscious buyer) Internet Retailer Posted: March 8, 2010
2 Digital Billboards, Diversions Drivers Can’t Escape (concerns grow over driver distraction) New York Times Posted: March 2, 2010
3 New Rules Detail Requirements For Milk, Meat to be Labeled Organic (defining what is organic) USA Today Posted: February 16, 2010
4 A Fine Line When Ads and Children Mix (issues when advertising in publications targeted to kids) New York Times Posted: February 16, 2010
5 A Little ‘i’ to Teach About Online Privacy (websites may add icon when consumer information is collected) New York Times Posted: February 12, 2010
6 Weight Watchers, Jenny Craig Settle Over Ad (questioned claims in advertisement) MSNBC Posted: February 6, 2010
7 Supreme Court Weighs NFL Merchandising Deal (challenge to exclusive product license agreement) NPR Posted: January 15, 2010 [audio]
8 Infomercial Products Take One on the Chin (leading consumer magazine evaluates infomercials products) New York Times Posted: January 7, 2010
9 Garmin, TomTom Slash Prices Amid Google Threat (competitive pressures force price cut) BusinessWeek Posted: December 9, 2009
10 Wholesalers Worry That New Security Checks Will Spoil Food (impact on distribution channel) USA Today Posted: December 2, 2009
11 The Boxed Wine Boom (external variables open door for this type of product) ABC News Posted: November 25, 2009 [video]
12 Wrigley Asked to Cease Eclipse Ad Claims (ad claim leads to ad group response) BrandWeek Posted: November 25, 2009
13 Kellogg Warns: Brace for an Eggo Shortage (example of production's impact on marketing) MSNBC Posted: November 18, 2009
14 H1N1 Flu Boosts Sales of Hand Sanitizers (those benefiting from health concern) Los Angeles Times Posted: November 15, 2009
15 For Causes, It’s a Tougher Sell (the economy challenges cause-related marketing) New York Times Posted: November 14, 2009
16 High Court Hears Case of the Century (Supreme Court takes on business method patents) E-Commerce Times Posted: November 10, 2009
17 Maclaren's Stroller Recall: A Stumbling Response Online (product recall affects product reputation) Time Posted: November 10, 2009
18 Kellogg Pulls Immunity Claim From Rice Krispies (product labeling causes concerns) USA Today Posted: November 6, 2009
19 AT&T to Verizon: There’s a Lawsuit For That (files lawsuit claiming misleading advertising) MSNBC Posted: November 4, 2009
20 Hand Sanitizer Sales Clean Up Amid Flu Concerns (one product group that is benefiting from health concerns) Nielsen Posted: October 30, 2009
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