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1
Kellogg Warns: Brace for an Eggo Shortage (example of production's impact on marketing) MSNBC
Posted:
November 18, 2009
2
H1N1 Flu Boosts Sales of Hand Sanitizers (those benefiting from health concern) Los Angeles Times
Posted:
November 15, 2009
3
For Causes, It’s a Tougher Sell (the economy challenges cause-related marketing) New York Times
Posted:
November 14, 2009
4
High Court Hears Case of the Century (Supreme Court takes on business method patents) E-Commerce Times
Posted:
November 10, 2009
5
Maclaren's Stroller Recall: A Stumbling Response Online (product recall affects product reputation) Time
Posted:
November 10, 2009
6
Kellogg Pulls Immunity Claim From Rice Krispies (product labeling causes concerns) USA Today
Posted:
November 6, 2009
7
AT&T to Verizon: There’s a Lawsuit For That (files lawsuit claiming misleading advertising) MSNBC
Posted:
November 4, 2009
8
Hand Sanitizer Sales Clean Up Amid Flu Concerns (one product group that is benefiting from health concerns) Nielsen
Posted:
November 3, 2009
9
Kids' Cereals Pour on the Sugar and Sodium (research suggests cereal marketers spend more on least healthy products) USA Today
Posted:
October 27, 2009
10
FDA Clamps Down on Nutrition Labels on Food Packaging (front panel information is under review) Los Angeles Times
Posted:
October 22, 2009
11
Flu Worries Pump Up Sales Of Hand Sanitizer (example of external factors affecting demand) NPR
Posted:
October 21, 2009
[audio]
12
Rosetta Stone, Rival File Suit Over Trademarks (suit over color and labeling) Associated Press (via Google)
Posted:
October 10, 2009
13
FTC: Bloggers Must Disclose Payments for Reviews (may begin to regulate bloggers) USA Today
Posted:
October 6, 2009
14
Coke Plans to Make Calorie Information Larger (change labeling to stave off potential regulation) MSNBC
Posted:
October 1, 2009
15
Franchisees Sour on Dunkin' Donuts (problems in the franchise world) Marketplace
Posted:
September 25, 2009
[audio]
16
Blockbuster to Close as Many as 960 Stores (victim of changing technology) MSNBC
Posted:
September 16, 2009
17
Newegg is the First Retailer to Get the Gold for Web Accessibility for the Blind (makes site easy to use by blind shoppers) Internet Retailer
Posted:
September 15, 2009
18
Pressure Mounts on Web Tracking (regulation being discussed) BrandWeek
Posted:
September 9, 2009
19
The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (competition in a competitive market) Knowledge @ Wharton
Posted:
September 4, 2009
20
Tobacco Firms Sue to Block Marketing Law (challenge promotion and packaging requirements) New York Times
Posted:
September 3, 2009
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