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1
The Greening of the Internet (how online retailers attract the environmentally conscious buyer) Internet Retailer
Posted:
March 8, 2010
2
Digital Billboards, Diversions Drivers Can’t Escape (concerns grow over driver distraction) New York Times
Posted:
March 2, 2010
3
New Rules Detail Requirements For Milk, Meat to be Labeled Organic (defining what is organic) USA Today
Posted:
February 16, 2010
4
A Fine Line When Ads and Children Mix (issues when advertising in publications targeted to kids) New York Times
Posted:
February 16, 2010
5
A Little ‘i’ to Teach About Online Privacy (websites may add icon when consumer information is collected) New York Times
Posted:
February 12, 2010
6
Weight Watchers, Jenny Craig Settle Over Ad (questioned claims in advertisement) MSNBC
Posted:
February 6, 2010
7
Supreme Court Weighs NFL Merchandising Deal (challenge to exclusive product license agreement) NPR
Posted:
January 15, 2010
[audio]
8
Infomercial Products Take One on the Chin (leading consumer magazine evaluates infomercials products) New York Times
Posted:
January 7, 2010
9
Garmin, TomTom Slash Prices Amid Google Threat (competitive pressures force price cut) BusinessWeek
Posted:
December 9, 2009
10
Wholesalers Worry That New Security Checks Will Spoil Food (impact on distribution channel) USA Today
Posted:
December 2, 2009
11
The Boxed Wine Boom (external variables open door for this type of product) ABC News
Posted:
November 25, 2009
[video]
12
Wrigley Asked to Cease Eclipse Ad Claims (ad claim leads to ad group response) BrandWeek
Posted:
November 25, 2009
13
Kellogg Warns: Brace for an Eggo Shortage (example of production's impact on marketing) MSNBC
Posted:
November 18, 2009
14
H1N1 Flu Boosts Sales of Hand Sanitizers (those benefiting from health concern) Los Angeles Times
Posted:
November 15, 2009
15
For Causes, It’s a Tougher Sell (the economy challenges cause-related marketing) New York Times
Posted:
November 14, 2009
16
High Court Hears Case of the Century (Supreme Court takes on business method patents) E-Commerce Times
Posted:
November 10, 2009
17
Maclaren's Stroller Recall: A Stumbling Response Online (product recall affects product reputation) Time
Posted:
November 10, 2009
18
Kellogg Pulls Immunity Claim From Rice Krispies (product labeling causes concerns) USA Today
Posted:
November 6, 2009
19
AT&T to Verizon: There’s a Lawsuit For That (files lawsuit claiming misleading advertising) MSNBC
Posted:
November 4, 2009
20
Hand Sanitizer Sales Clean Up Amid Flu Concerns (one product group that is benefiting from health concerns) Nielsen
Posted:
October 30, 2009
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