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Main > Tutorials > Managing External Forces >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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1 Kellogg Pulls Immunity Claim From Rice Krispies (product labeling causes concerns) USA Today Posted: November 6, 2009
2 AT&T to Verizon: There’s a Lawsuit For That (files lawsuit claiming misleading advertising) MSNBC Posted: November 4, 2009
3 Hand Sanitizer Sales Clean Up Amid Flu Concerns (one product group that is benefiting from health concerns) Nielsen Posted: November 3, 2009
4 Kids' Cereals Pour on the Sugar and Sodium (research suggests cereal marketers spend more on least healthy products) USA Today Posted: October 27, 2009
5 FDA Clamps Down on Nutrition Labels on Food Packaging (front panel information is under review) Los Angeles Times Posted: October 22, 2009
6 Flu Worries Pump Up Sales Of Hand Sanitizer (example of external factors affecting demand) NPR Posted: October 21, 2009 [audio]
7 Rosetta Stone, Rival File Suit Over Trademarks (suit over color and labeling) Associated Press (via Google) Posted: October 10, 2009
8 FTC: Bloggers Must Disclose Payments for Reviews (may begin to regulate bloggers) USA Today Posted: October 6, 2009
9 Coke Plans to Make Calorie Information Larger (change labeling to stave off potential regulation) MSNBC Posted: October 1, 2009
10 Franchisees Sour on Dunkin' Donuts (problems in the franchise world) Marketplace Posted: September 25, 2009 [audio]
11 Blockbuster to Close as Many as 960 Stores (victim of changing technology) MSNBC Posted: September 16, 2009
12 Newegg is the First Retailer to Get the Gold for Web Accessibility for the Blind (makes site easy to use by blind shoppers) Internet Retailer Posted: September 15, 2009
13 Pressure Mounts on Web Tracking (regulation being discussed) BrandWeek Posted: September 9, 2009
14 The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (competition in a competitive market) Knowledge @ Wharton Posted: September 4, 2009
15 Tobacco Firms Sue to Block Marketing Law (challenge promotion and packaging requirements) New York Times Posted: September 3, 2009
16 Rights of Publicity - Wake Up and Smell the Coffee! (legal issue over use of image on packaging) LegalBytes Posted: August 24, 2009
17 Bud Light Fan Can Draws Criticism (raises concerns on college campuses) NPR Posted: August 24, 2009 [audio]
18 Notice Those Ads on Blogs? Regulators Do, Too (question of whether content is being paid for by advertiser) New York Times Posted: August 11, 2009
19 How Powerade Defeated Gatorade in Court (big brands battle over ad claims) BrandWeek Posted: August 8, 2009
20 Fight Over Affiliates (effect of taxes on affiliate marketing) Internet Retailer Posted: August 6, 2009
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