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1
Twitter May Censor Tweets In Individual Countries (issues with expanding into global markets) USA Today
Posted:
January 28, 2012
2
Starbucks Expanding Beer, Wine Sales This Year (seeks new products for slow times) Reuters
Posted:
January 24, 2012
3
AB InBev, Budvar Can Both Use 'Budweiser' in UK (trademark name issue) Reuters
Posted:
September 25, 2011
4
Manufacturers Try Designer Diapers to Boost Sales (product design decisions) USA Today
Posted:
August 29, 2011
5
Allowing Innovation to Bubble Up (how to stimulate thinking for new ideas) Wall Street Journal
Posted:
August 29, 2011
6
Recovering From a Blow to Your Brand's Reputation (brands with publicity problems) Inc. Magazine
Posted:
August 25, 2011
7
The Engineer of Everyday Objects (methods for product idea generation) Wall Street Journal
Posted:
August 1, 2011
8
Iced Coffee Gets Its Day in the Sun (tapping unfilled market) New York Times
Posted:
July 7, 2011
9
Puma Is No Longer a Sneaker. It's a Lifestyle (example of product repositioning) BusinessWeek
Posted:
May 18, 2011
10
A Teakettle with Star Power? The Upsides and Pitfalls of Celebrity Brands (value of exclusive retailer brands) Knowledge @ Wharton
Posted:
April 27, 2011
11
Cisco to Close Flip Video-Camera Business (consumers usage changes to using smartphones) USA Today
Posted:
April 14, 2011
12
Savvy Marketers Let Consumers Call the Shots (getting customers involved in product development) USA Today
Posted:
March 24, 2011
13
Dumbest Warning Labels (product labeling) Forbes
Posted:
March 3, 2011
14
Inventions That Were Accidents (products that were not by design) Forbes
Posted:
December 29, 2010
15
Brands Without Borders (challenges when packaging for global market) Brand Packaging
Posted:
November 10, 2010
16
Renault's Plan to Call Car 'Zoe' Sparks Legal Spat (issues in product naming) MSNBC
Posted:
November 10, 2010
17
A Half-Court Shot for Under Armour (expands into basketball shoes) BusinessWeek
Posted:
November 4, 2010
18
How to Choose the Right Colors For Your Brand (choosing colors for marketing) Inc. Magazine
Posted:
October 19, 2010
19
Chippendales Loses Trademark Case (court ruling) Brandchannel
Posted:
October 5, 2010
20
From Four Wheels to Two: Has Mini Gone Too Far? (questioning a new product strategy) Time
Posted:
September 29, 2010
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