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1
New Rules Detail Requirements For Milk, Meat to be Labeled Organic (defining what is organic) USA Today
Posted:
February 16, 2010
2
New Heinz Packet for Nugget Lovers Encourages Dippin' 'n' Drivin' (new packaging) FastCompany
Posted:
February 8, 2010
3
Apple Takes Big Gamble on New iPad (positioned between hand-held devices and laptop computers) Wall Street Journal
Posted:
January 28, 2010
4
Chex, Already a Ubiquitous Holiday Party Snack, Trots Out New Recipes (product expansion through new uses) New York Times
Posted:
December 12, 2009
5
Dawn Ceaning Up (strategy to extend the product life cycle) brandchannel.com
Posted:
November 6, 2009
6
The Keys to Brand Success (characteristics that make brands stand out - PDF format) MillwardBrown
Posted:
October 28, 2009
7
Beyond Functional Benefits (understanding product benefits in PDF format) AMA Marketing News (via Prophet)
Posted:
October 15, 2009
8
Take a Chance on Experimenting (using experimentation for new ideas) BusinessWeek
Posted:
September 30, 2009
9
The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (competition in a competitive market) Knowledge @ Wharton
Posted:
September 4, 2009
10
Sony's Reader Daily Edition takes on Amazon's Kindle (the hot market for e-books) USA Today
Posted:
August 26, 2009
11
Managing Risk in a Package Redesign: What Can We Learn From Tropicana? (learning from packaging mistake) Brand Packaging
Posted:
August 19, 2009
12
What's in a New Logo? (examples of companies who changed their logo) Fortune
Posted:
August 17, 2009
13
How Sports Brands Create Brand Fanatics brandchannel.com
Posted:
August 8, 2009
14
The Pros and Cons of Co-Branding (things to consider when co-branding) BusinessWeek
Posted:
July 17, 2009
15
Despite New Flavors, Pringles Faces Crunch Time (speculation of whether brand is being prepared to be sold) MSNBC
Posted:
July 15, 2009
16
Why Designers Need to Focus on Focus Groups (insights on focus group research) FastCompany
Posted:
July 13, 2009
17
How to Turn Research into Innovation Gold (how product researchers handle mass amounts of information) BusinessWeek
Posted:
July 9, 2009
18
Beer Wars: Branding Lessons of the Independents (summary of movie documentary) brandchannel
Posted:
June 6, 2009
19
Brand X Power (private labels continue to gain) Stores
Posted:
May 2, 2009
20
Thrill is Gone — GM’s Pontiac Bites the Dust (end of a long-standing brand) MSNBC
Posted:
May 1, 2009
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