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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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1 Dawn Ceaning Up (strategy to extend the product life cycle) brandchannel.com Posted: November 6, 2009
2 The Keys to Brand Success (characteristics that make brands stand out - PDF format) MillwardBrown Posted: October 28, 2009
3 Beyond Functional Benefits (understanding product benefits in PDF format) AMA Marketing News (via Prophet) Posted: October 15, 2009
4 Take a Chance on Experimenting (using experimentation for new ideas) BusinessWeek Posted: September 30, 2009
5 The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (competition in a competitive market) Knowledge @ Wharton Posted: September 4, 2009
6 Sony's Reader Daily Edition takes on Amazon's Kindle (the hot market for e-books) USA Today Posted: August 26, 2009
7 Managing Risk in a Package Redesign: What Can We Learn From Tropicana? (learning from packaging mistake) Brand Packaging Posted: August 19, 2009
8 What's in a New Logo? (examples of companies who changed their logo) Fortune Posted: August 17, 2009
9 How Sports Brands Create Brand Fanatics brandchannel.com Posted: August 8, 2009
10 The Pros and Cons of Co-Branding (things to consider when co-branding) BusinessWeek Posted: July 17, 2009
11 Despite New Flavors, Pringles Faces Crunch Time (speculation of whether brand is being prepared to be sold) MSNBC Posted: July 15, 2009
12 Why Designers Need to Focus on Focus Groups (insights on focus group research) FastCompany Posted: July 13, 2009
13 How to Turn Research into Innovation Gold (how product researchers handle mass amounts of information) BusinessWeek Posted: July 9, 2009
14 Beer Wars: Branding Lessons of the Independents (summary of movie documentary) brandchannel Posted: June 6, 2009
15 Brand X Power (private labels continue to gain) Stores Posted: May 2, 2009
16 Thrill is Gone — GM’s Pontiac Bites the Dust (end of a long-standing brand) MSNBC Posted: May 1, 2009
17 Marketers Build Brand Loyalty in Schools Marketplace Posted: April 25, 2009 [audio]
18 Brand Names Live After Stores Close (value of brand names) New York Times Posted: April 15, 2009
19 Wal-Mart Tries to Cash in on Store-Brand Boom MSNBC Posted: March 21, 2009
20 At 50 Years Old, Barbie Gets Tattoos -- and a Megastore in China (old brand continues to grow) Los Angeles Times Posted: March 7, 2009
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