New From KnowThis.com:

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics - Only $24.99

Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

 
 
Main > Tutorials > Managing the Advertising Campaign >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

Display Num 
1 AT&T to Verizon: There’s a Lawsuit For That (files lawsuit claiming misleading advertising) MSNBC Posted: November 4, 2009
2 Hit TV Shows Have Most-Skipped Ads New York Times Posted: October 5, 2009
3 Staples Buttons Up (insight into successful ad campaign) brandchannel.com Posted: August 4, 2009
4 How New Is "New"? How Improved Is "Improved"? (group that monitors honesty of ads) Slate Posted: July 22, 2009
5 30 Memorable Marketing Campaigns (list of historical marketing promotions) Inc. Magazine Posted: July 15, 2009
6 Twitter Outsources Ad Model Development (look for help from outside) BrandWeek Posted: July 14, 2009
7 Ads That Break the Mold and Grab Attention (what companies are doing to make ads standout) BusinessWeek Posted: July 9, 2009
8 The Best Advertising Slogans of All Time According to Digg Users FastCompany Posted: September 12, 2008
9 Ads for Candy, Video Game Earn Top Honors (top ads) NPR Posted: June 25, 2008 [audio]
10 The 10 Worst Super Bowl Ads of All Time MSNBC Posted: January 26, 2007
11 History in Advertising BusinessWeek Posted: January 12, 2007 [video]
12 Top Commercials of 2006 CBS News Posted: January 3, 2007 [video]
13 Windex Birds Make Clean Sweep as Most-Liked A (top rated ads) USA Today Posted: December 19, 2006
 

© 1998-2009 KnowThis LLC. All rights reserved.