Managing the Advertising Campaign

Listed below are Internet stories and news items associated with the Managing the Advertising Campaign topic area.

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1 In Hawaii, a Bid to Sell Each Island as Unique (adjustment to marketing strategy) New York Times Posted: January 28, 2012
2 E*Trade’s Baby Creates the Most Online Buzz (research report indicates top ads) New York Times Posted: December 29, 2011
3 Ad Companies Have Their Hands, or Cookies, in Your Browser (how online users are tracked) Los Angeles Times Posted: November 3, 2011
4 Nestle Ad First to Pitch to Canine Customers (yes, an ad aimed at dogs!) MSNBC Posted: October 2, 2011
5 Product Placement Rises in Networks’ Telenovelas (growing outlet for product promotion) New York Times Posted: August 29, 2011
6 Geico Uses Many Campaigns to Stand Out in a Crowd (running different ad campaigns at the same time) New York Times Posted: July 12, 2011
7 Slogans in Advertising (statistics on how slogans are used - pdf format) MillwardBrown Posted: May 19, 2011 [research report]
8 Super Bowl Advertisers Say the $3 Million is Worth It (cost of 30 second ads) MSNBC Posted: February 3, 2011
9 Ad Change Underlines Influence of N.F.L. (league get Toyota to change ad) New York Times Posted: January 22, 2011
10 Taco Bell Pulls Ads From MTV’s ‘Skins’ (removes ads from controversial show) New York Times Posted: January 22, 2011
11 Mocked as Uncool, the Minivan Rises Again (changing the image of the minivan) New York Times Posted: January 5, 2011
12 Retargeting Ads Follow Surfers to Other Sites (how advertisers use customer tracking) New York Times Posted: August 30, 2010
13 The Infomercial Business Goes Mainstream (evolution of infomercials) BusinessWeek Posted: July 29, 2010
14 Pepsi Fires a Salvo to Restart the Cola Wars (comparative advertising) New York Times Posted: July 22, 2010
15 Emotion in Advertising: Pervasive, Yet Misunderstood (defining what is an emotional response to advertising) MillwardBrown Posted: July 22, 2010
16 Improving Brand Recognition in TV Ads (eye-tracking research of television ads) Harvard B-School Working Knowledge Posted: June 9, 2010
17 Using Appeals to Emotions to Sell Paint (unusual approach to advertising paint) New York Times Posted: June 8, 2010
18 Best-Loved Advertising Taglines (classic ad slogans) Forbes Posted: May 31, 2010
19 The Incidental Video Screen Is Seen by More Viewers Than Prime Time (more TV watching outside the home) New York Times Posted: April 12, 2010
20 Marketing to a Problem That Needs a Polite Name (advertising strategy for an often difficult medical problem) New York Times Posted: April 4, 2010
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