Managing the Advertising Campaign

Listed below are Internet stories and news items associated with the Managing the Advertising Campaign topic area.

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1 Lowe’s Puts Its Focus on Knowing the Customer’s Wants (the ideas behind an advertisement) New York Times Posted: March 2, 2010
2 Do-It-Yourself Super Bowl Ads Score With Fans (consumer created ads) brandchannel.com Posted: February 10, 2010
3 A Clean Break With Staid Detergent Ads (dull category spurs interest) New York Times Posted: February 9, 2010
4 Pitching a Product, Without Showing It New York Times Posted: January 7, 2010
5 The Science of Managing Search Ads (issues with managing online advertising) New York Times Posted: December 23, 2009
6 AT&T to Verizon: There’s a Lawsuit For That (files lawsuit claiming misleading advertising) MSNBC Posted: November 4, 2009
7 Hit TV Shows Have Most-Skipped Ads New York Times Posted: October 5, 2009
8 Staples Buttons Up (insight into successful ad campaign) brandchannel.com Posted: August 4, 2009
9 How New Is "New"? How Improved Is "Improved"? (group that monitors honesty of ads) Slate Posted: July 22, 2009
10 30 Memorable Marketing Campaigns (list of historical marketing promotions) Inc. Magazine Posted: July 15, 2009
11 Twitter Outsources Ad Model Development (look for help from outside) BrandWeek Posted: July 14, 2009
12 Ads That Break the Mold and Grab Attention (what companies are doing to make ads standout) BusinessWeek Posted: July 9, 2009
13 The Best Advertising Slogans of All Time According to Digg Users FastCompany Posted: September 12, 2008
14 Ads for Candy, Video Game Earn Top Honors (top ads) NPR Posted: June 25, 2008 [audio]
15 The 10 Worst Super Bowl Ads of All Time MSNBC Posted: January 26, 2007
16 History in Advertising BusinessWeek Posted: January 12, 2007 [video]
17 Top Commercials of 2006 CBS News Posted: January 3, 2007 [video]
18 Windex Birds Make Clean Sweep as Most-Liked A (top rated ads) USA Today Posted: December 19, 2006

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