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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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1 Taking on the Big Dogs (small online retailers battle for their share) Internet Retailer Posted: October 7, 2009
2 Reader's Digest Looks To Web To Revive Storied But Staid Brand (moves to web to survive) brandchannel.com Posted: September 23, 2009
3 Procter & Gamble Cuts Prices to Adjust, But Sees Sales Rising (responds to down economy is paying off) USA Today Posted: September 11, 2009
4 Sony's Reader Daily Edition takes on Amazon's Kindle (the hot market for e-books) USA Today Posted: August 26, 2009
5 After Dolls Taken Away, Bratz Maker Tries Again (company struggles to make a comeback after legal loss) MSNBC Posted: August 4, 2009
6 Microsoft to Open Stores in Arizona, California (moves into the retail business) USA Today Posted: July 30, 2009
7 The Profits and Perils of Supplying to Wal-Mart (focus on understanding supplier contracts) BusinessWeek Posted: July 17, 2009
8 Despite New Flavors, Pringles Faces Crunch Time (speculation of whether brand is being prepared to be sold) MSNBC Posted: July 15, 2009
9 Twitter Outsources Ad Model Development (look for help from outside) BrandWeek Posted: July 14, 2009
10 Secret of Googlenomics: Data-Fueled Recipe Brews Profitability (understanding the Google business model) Wired Posted: June 6, 2009
11 Marketing During Recession: Planning on Recovery (in PDF format) MillwardBrown Posted: June 6, 2009
12 Wal-Mart Moves Upmarket (sees more upscale customers) BusinessWeek Posted: June 6, 2009
13 P&G Looks Beyond Premium Goods (adjusts strategy in weak economy) Wall Street Journal Posted: May 30, 2009
14 Target to Get Into Food Fight With Wal-Mart (lower growth forces change in strategy) MSNBC Posted: May 28, 2009 []
15 Marketing Budgets in Flux (lower budgets leads to more selective spending) B-to-B Magazine Posted: May 9, 2009
16 Old Spice Smells Like a Billion Bucks (strategies that revived an old product) Fast Company Posted: May 1, 2009
17 Studios Struggle to Rein in Movie Marketing Costs Los Angeles Times Posted: April 25, 2009
18 Recessionary Times Call for Recessionary Marketing (how major companies are handling the economic downturn) ECommerce Times Posted: March 26, 2009
19 L.A. Designers Get Personal to Cope With the Economy (try new approaches for marketing) Los Angeles Times Posted: March 14, 2009
20 Making the Cut (budgeting during a recession) Nielsen Insights Posted: March 14, 2009
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