Marketing Planning and Strategy

Listed below are Internet stories and news items associated with the Marketing Planning and Strategy topic area.

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1 Once-Fading MySpace Focuses on Youthful Reincarnation (re-positioning strategy) USA Today Posted: March 11, 2010
2 Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch Knowledge @ Wharton Posted: March 5, 2010
3 Marketing to the Millennials (marketing to a generation) New York Times Posted: March 5, 2010
4 The North Face To Begin Texting Customers (employees technique for geographic text messaging) brandchannel.com Posted: February 24, 2010
5 Marketing to the Ubiquitous Cellphone (ideas for mobile marketing) E-Commerce Times Posted: February 24, 2010
6 Comcast's New Name: Rated X? (problem with name change) Time Posted: February 10, 2010
7 The War Over e-Book Pricing (competition in the product growth stage) Fortune Posted: January 22, 2010
8 The Times to Charge for Frequent Access to Its Web Site (effort to monetize content) New York Times Posted: January 20, 2010
9 P&G to Sell Directly to Customers on Web site (testing possible new distribution channel) MSNBC Posted: January 15, 2010
10 Zappos Retails Its Culture (selling a successful marketing business model) BusinessWeek Posted: January 5, 2010
11 TomTom Needs Direction In The Navigation Category (responds to competitive pricing pressure) brandchannel.com Posted: December 17, 2009
12 AOL Revamping Its Logo, Hoping to Revive the Brand (re-brands the famous logo) New York Times Posted: November 23, 2009
13 Taking on the Big Dogs (small online retailers battle for their share) Internet Retailer Posted: October 7, 2009
14 Reader's Digest Looks To Web To Revive Storied But Staid Brand (moves to web to survive) brandchannel.com Posted: September 23, 2009
15 Procter & Gamble Cuts Prices to Adjust, But Sees Sales Rising (responds to down economy is paying off) USA Today Posted: September 11, 2009
16 Sony's Reader Daily Edition takes on Amazon's Kindle (the hot market for e-books) USA Today Posted: August 26, 2009
17 After Dolls Taken Away, Bratz Maker Tries Again (company struggles to make a comeback after legal loss) MSNBC Posted: August 4, 2009
18 Microsoft to Open Stores in Arizona, California (moves into the retail business) USA Today Posted: July 30, 2009
19 The Profits and Perils of Supplying to Wal-Mart (focus on understanding supplier contracts) BusinessWeek Posted: July 17, 2009
20 Despite New Flavors, Pringles Faces Crunch Time (speculation of whether brand is being prepared to be sold) MSNBC Posted: July 15, 2009
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