Marketing Planning and Strategy

Listed below are Internet stories and news items associated with the Marketing Planning and Strategy topic area.

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1 J.C. Penney Gets Rid of Hundreds of Sales (alters its pricing strategy) Time Posted: January 28, 2012
2 In Hawaii, a Bid to Sell Each Island as Unique (adjustment to marketing strategy) New York Times Posted: January 28, 2012
3 Kodak Failed By Asking The Wrong Marketing Question (how company lost focus) Forbes Posted: January 24, 2012
4 12 Ways to (Legally) Spy on Your Competitors (researching the competition) Entrepreneur Magazine Posted: November 18, 2011
5 A Brand That Takes a Stand (examples of cause marketing) New York Times Posted: October 29, 2011
6 McRib Faithful Hail Return of a McDonald's Hit (continues to follow strategy of limiting availability) Los Angeles Times Posted: October 26, 2011
7 Under Armour Gets Serious (history of leading marketer) Fortune Posted: October 26, 2011
8 News Trends Tilt Toward Niche Sites (the changing market for news) New York Times Posted: September 13, 2011
9 New Retail Strategies: Offering a Better Fit for Today's Careful Consumers (examples of companies adjusting as market changes) Knowledge @ Wharton Posted: September 1, 2011
10 How Alignment Helped Sales Win (getting marketing and sales departments to work together) Forbes Posted: August 17, 2011
11 How Mobile Is Your Marketing? (how mobile fits in marketing strategy) Target Marketing Magazine Posted: July 7, 2011
12 Classy Examples (the challenge of selling high-end brands online) Internet Retailer Posted: June 8, 2011
13 How to Disrupt an Overlooked Market (innovators at pricing) BusinessWeek Posted: June 8, 2011
14 2 Hoteliers Form Partnerships to Enhance Luxury Image (see marketing value in partnering with other industries) New York Times Posted: June 8, 2011
15 25 Ways of Downloading Angry Birds (pricing strategy of popular game) Fortune Posted: June 6, 2011
16 How Small Companies Are Marketing Through Facebook (social media marketing) Entrepreneur Magazine Posted: May 26, 2011
17 The Art of Selling a Yucky Product (marketing a challenging product idea) Wall Street Journal Posted: May 16, 2011
18 Starbucks Targets Folks Who Shun Starbucks (how Seattle's Best coffee expanded its market) BusinessWeek Posted: April 27, 2011
19 P&G's Pringles Chips Headed to Diamond Foods (P&G moves away from selling food products) USA Today Posted: April 5, 2011
20 Sweet! America's Top 10 Brands of Soda (strategy of top soda brands) MSNBC Posted: March 26, 2011
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