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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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1 Data on Twitter Decline Stacks Up (a question of whether traffic is slowing at major Internet social network site) eMarketer Posted: November 20, 2009
2 Why We Look at Some Web Ads and Not Others (eyetracking research explained) Time Posted: November 10, 2009
3 Cookies Sound Sweet But They Can Be Risky (key part of tracking online users) USA Today Posted: October 27, 2009
4 The Ten Commandments for the Modern Marketer (what to look for in 2010) Prophet Posted: October 24, 2009
5 Facebook, MySpace Divide Along Social Lines (target markets for leading social networks) NPR Posted: October 21, 2009 [audio]
6 How to Conduct a Focus Group BusinessWeek Posted: October 17, 2009
7 A Web Of Engagement (measuring how customers interact with a website) Forbes Posted: October 14, 2009
8 Online Marketing Research: It Was the Best of Times, It Was the Worst of Times (the value of online research panels) FastCompany Posted: October 10, 2009
9 Two-Thirds of Americans Object to Online Tracking (methods continue to raises concerns) NPR Posted: October 5, 2009
10 Coupon Enthusiasts Drive Up Redemption Rates (research on who uses coupons) Nielsen Posted: September 11, 2009
11 Media Group to Research New Methods for Ratings (explore other options for ratings) New York Times Posted: September 11, 2009
12 Pressure Mounts on Web Tracking (regulation being discussed) BrandWeek Posted: September 9, 2009
13 Teen Health Perception Study (glossy research report - in PDF format - that looks at what teens consider when they think about health and nutrition) Scarborough Research Posted: August 26, 2009 [research report]
14 Mining the Web for Feelings, Not Facts (emerging method of sentiment analysis) New York Times Posted: August 24, 2009
15 Measuring the Results of an Ad, Right Down to the City Block (advertising down to zip codes) New York Times Posted: August 6, 2009
16 Package Viewing Patterns (use of eye tracking research for product decisions) Package Design Magazine Posted: August 4, 2009
17 The Web Knows What You Want (how online retailers can predict what customers may want) BusinessWeek Posted: July 24, 2009
18 Listening: Back to the Future of Consumer Research (the art of listening and market research) Nielsen Posted: June 28, 2009
19 Using Social Media in Brand Research (in PDF format) brandchannel Posted: May 23, 2009
20 Virtual Shopping, Real Results (using virtual reality for market research) Sales and Marketing Management Posted: April 18, 2009
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