Marketing Research

Listed below are Internet stories and news items associated with the Marketing Research topic area.

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1 Five Affordable Consumer Research Tools (inexpensive methods for doing customer research) Entrepreneur Magazine Posted: December 9, 2011
2 A New Way to Gain Customer Insights (using conjoint analysis in marketing research) Strategy+Business Posted: November 18, 2011
3 Ad Companies Have Their Hands, or Cookies, in Your Browser (how online users are tracked) Los Angeles Times Posted: November 3, 2011
4 Consumers Around the World Favor Value Over Price (survey results) Nielsen Posted: October 12, 2011
5 P&G Shapes the Store (using virtual shopping in marketing research) Consumer Goods Technology Posted: September 23, 2011
6 8 Beers Americans No Longer Drink (stats on decline products) MSNBC Posted: September 11, 2011
7 NeuroFocus Uses Neuromarketing To Hack Your Brain (inside growing area for market research) FastCompany Posted: September 8, 2011
8 At Comic-Con, a Testing Ground for Toymakers (market testing at leading consumer convention) New York Times Posted: July 21, 2011
9 Listen Up (methods for monitoring customers' online conversations) Internet Retailer Posted: June 8, 2011
10 Kraft Aims Kool-Aid Ads at a Growing Hispanic Market (ad spending increases) New York Times Posted: May 31, 2011
11 Focus Groups That Look Like Play Groups (greater involvement with research participants) New York Times Posted: May 31, 2011
12 Slogans in Advertising (statistics on how slogans are used - pdf format) MillwardBrown Posted: May 19, 2011 [research report]
13 Getting Closer to Customers (methods retailers use for customer research) Stores Magazine Posted: May 10, 2011
14 How Real-Time Marketing Technology Can Transform Your Business (how technology is changing market research) Forbes Posted: May 8, 2011
15 Amazon.com Tops Customer-Service Rankings (customers rate top US firms) USA Today Posted: April 5, 2011
16 How to Use Competitive Intelligence to Gain an Advantage (techniques for ethically gathering competitor information) Inc. Magazine Posted: April 5, 2011
17 Raise a Glass — U.S. Passes France in Wine Sales (wine industry stats) MSNBC Posted: March 17, 2011
18 Diet Coke Passes Pepsi at No. 2 Soda in the U.S. (soft drink industry stats) MSNBC Posted: March 17, 2011
19 Global Private Label Report: The Rise of the Value-Conscious Shopper (stats on impact of private label products) Nielsen Posted: March 6, 2011
20 Online Video Ads Growing Rapidly (online ad metrics) B-to-B Magazine Posted: February 24, 2011
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