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1
America’s Favorite Brands (consumer's preferred brands) Stores Magazine
Posted:
March 8, 2010
2
Dot-Complicated: Measuring Traffic on the Web (understanding web analytics) Wall Street Journal
Posted:
February 21, 2010
3
Social Media and Young Adults (in-depth marketing study) Pew Internet & American Life Project
Posted:
February 6, 2010
[research report]
4
Advertisers Push Nielsen To Count Online Viewers (a question of accurate ad viewers) NPR
Posted:
February 3, 2010
5
Social Studies (survey results of how social media is used in trade show industry) Exhibitor Magazine
Posted:
January 23, 2010
6
The Metric-Minded Marketer (importance of data for marketing decision-making) CRM Buyer
Posted:
December 5, 2009
7
Nielsen to Add Online Views to Its Ratings (looks to measure Internet traffic) New York Times
Posted:
December 2, 2009
8
Data on Twitter Decline Stacks Up (a question of whether traffic is slowing at major Internet social network site) eMarketer
Posted:
November 20, 2009
9
Why We Look at Some Web Ads and Not Others (eyetracking research explained) Time
Posted:
November 10, 2009
10
Cookies Sound Sweet But They Can Be Risky (key part of tracking online users) USA Today
Posted:
October 27, 2009
11
The Ten Commandments for the Modern Marketer (what to look for in 2010) Prophet
Posted:
October 24, 2009
12
Facebook, MySpace Divide Along Social Lines (target markets for leading social networks) NPR
Posted:
October 21, 2009
[audio]
13
How to Conduct a Focus Group BusinessWeek
Posted:
October 17, 2009
14
A Web Of Engagement (measuring how customers interact with a website) Forbes
Posted:
October 14, 2009
15
Online Marketing Research: It Was the Best of Times, It Was the Worst of Times (the value of online research panels) FastCompany
Posted:
October 10, 2009
16
Two-Thirds of Americans Object to Online Tracking (methods continue to raises concerns) NPR
Posted:
October 5, 2009
17
Coupon Enthusiasts Drive Up Redemption Rates (research on who uses coupons) Nielsen
Posted:
September 11, 2009
18
Media Group to Research New Methods for Ratings (explore other options for ratings) New York Times
Posted:
September 11, 2009
19
Pressure Mounts on Web Tracking (regulation being discussed) BrandWeek
Posted:
September 9, 2009
20
Teen Health Perception Study (glossy research report - in PDF format - that looks at what teens consider when they think about health and nutrition) Scarborough Research
Posted:
August 26, 2009
[research report]
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