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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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1 The Art of the Soft Sell (focusing sales on the customer) BusinessWeek Posted: October 23, 2009
2 Getting the Most Out of a Trade Show Booth: 22 Tips (ideas for trade show marketing) BusinessWeek Posted: September 18, 2009
3 The Second Hardest Part about Prospecting (ideas for sales prospecting) Sales and Marketing Management Magazine Posted: September 11, 2009
4 Retailers' Shelves Make Room For Coconut Water (young company gains valuable distribution) NPR Posted: September 9, 2009 [audio]
5 Selling Gets Complex (where selling is heading) Strategy+Business Posted: September 1, 2009
6 Is Sales Right for You? ABC News Posted: September 1, 2009 [video]
7 A Sales Force Built Around Cold Calling (one firm's selling philosophy) Inc. Magazine Posted: September 1, 2009
8 Trade Shows 2.0 (how social networks impact trade shows) Exhibitor Magazine Posted: August 28, 2009
9 Handling Objections in Today's Tough Environment Sales and Marketing Management Posted: April 1, 2009
10 The Top 10 Dumb Sales Questions During a Bad Economy Sales and Marketing Management Posted: March 14, 2009
11 He Can Close, But How Is His Interpersonal Sensitivity? (hiring the right salespeople) Inc Posted: February 27, 2009
12 Physicians Continue to Limit Face Time with Reps (tough times for reaching doctors) Pharmaceutical Executive Posted: February 21, 2009
13 Preparing for that Initial Contact (cold call strategies) Sales and Marketing Management Posted: February 7, 2009
14 Best Sales Practices: Build Lasting Relationships CRM Buyer Posted: January 29, 2009
15 What Doctors Really Think About Reps Pharmaceutical Executive Posted: December 20, 2008
16 Show-and-Sell Sales Techniques (getting customers involved in the sales presentation) Corporate Logo Posted: November 5, 2008
17 A Site for Satisfied Eyes (closing sales by inviting customers to company facilities) Sales and Marketing Management Posted: October 9, 2008
18 IBM's All-Star Salesman Fortune Posted: September 27, 2008
19 10 Top Sales Slip-Ups (mistakes made by salespeople) Fortune Posted: September 25, 2008
20 The Art of the Pitch (selling basics for non-sellers) SmartMoney Posted: September 20, 2008
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