Planning for Market Research

Listed below are Internet stories and news items associated with the Planning for Marketing Research topic area.

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1 Going Where CPGs Do Research (methods used for marketing research) Shopper Marketing Posted: October 21, 2010
2 Gap Scraps New Logo After Taking Flak Online (what can happen when customer input is not obtained) MSNBC Posted: October 14, 2010
3 Brain Waves and Newsstands (using neuro-research to determine magazine cover) New York Times Posted: September 7, 2010
4 How to Use Online Tools for Customer Surveys (doing low-cost marketing research) Inc. Magazine Posted: August 9, 2010
5 Statistical Significance: Not Just For Geeks Anymore (understanding statistical analysis for online ads) Search Engine Land Posted: March 18, 2010
6 The Heart of the Matter (ethnographic research for packaging) Package Design Magazine Posted: June 13, 2008
7 Footfall (researching retail store layout) Retail Customer Experience Magazine Posted: March 28, 2008
8 How to Overcome Five Key Online Retailing Challenges (using multivariate data analysis for online marketing research) ClickZ Posted: February 1, 2008
9 Step Up Your Game (using multivariate testing in email marketing) Target Marketing Magazine Posted: November 16, 2007
10 A Youth E-Marketer's Dream (conducting market research within online virtual worlds) ECommerce Times Posted: August 18, 2007
11 Screen Testing (multivariate and A/B testing) CRM Magazine Posted: July 5, 2007
12 Tomorrow's Changes Today (finding patterns in quantitative market research) Pharmaceutical Executive Posted: June 8, 2007
13 Asking the Right Questions (advanced consumer research methods) Package Design Magazine Posted: June 1, 2007
14 Marketers Take a Close Look at Your Daily Routines (observational market research) USA Today Posted: May 1, 2007
15 Consumers Vote for the Best Sogan (using online consumer panels) International Herald Tribune Posted: March 20, 2007
16 Search Engines Help Shoppers to Buy Locally Wall Street Journal (via Pittsburgh Post-Gazette) Posted: December 22, 2006
17 Helping Consumers Originate New Package Ideas with an 'IdeaStorm' (packaging ideas through brainstorming research) Package Design Magazine Posted: September 29, 2006
18 Clicking On All Cylinders (techniques for researching website design) Internet Retailer Posted: August 1, 2006
19 Talk to Our Customers? Are You Crazy? (understanding customers through observation) FastCompany Posted: July 25, 2006
20 Split Decision: A/B Testing Online (doing online testing) Multichannel Merchant Posted: March 10, 2006
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