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Main > Tutorials > Planning for Marketing Research >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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1 The Heart of the Matter (ethnographic research for packaging) Package Design Magazine Posted: June 13, 2008
2 Footfall (researching retail store layout) Retail Customer Experience Magazine Posted: March 28, 2008
3 How to Overcome Five Key Online Retailing Challenges (using multivariate data analysis for online marketing research) ClickZ Posted: February 1, 2008
4 Step Up Your Game (using multivariate testing in email marketing) Target Marketing Magazine Posted: November 16, 2007
5 A Youth E-Marketer's Dream (conducting market research within online virtual worlds) ECommerce Times Posted: August 18, 2007
6 Screen Testing (multivariate and A/B testing) CRM Magazine Posted: July 5, 2007
7 Tomorrow's Changes Today (finding patterns in quantitative market research) Pharmaceutical Executive Posted: June 8, 2007
8 Asking the Right Questions (advanced consumer research methods) Package Design Magazine Posted: June 1, 2007
9 Marketers Take a Close Look at Your Daily Routines (observational market research) USA Today Posted: May 1, 2007
10 Consumers Vote for the Best Sogan (using online consumer panels) International Herald Tribune Posted: March 20, 2007
11 Search Engines Help Shoppers to Buy Locally Wall Street Journal (via Pittsburgh Post-Gazette) Posted: December 22, 2006
12 Helping Consumers Originate New Package Ideas with an 'IdeaStorm' (packaging ideas through brainstorming research) Package Design Magazine Posted: September 29, 2006
13 Clicking On All Cylinders (techniques for researching website design) Internet Retailer Posted: August 1, 2006
14 Talk to Our Customers? Are You Crazy? (understanding customers through observation) FastCompany Posted: July 25, 2006
15 Split Decision: A/B Testing Online (doing online testing) Multichannel Merchant Posted: March 10, 2006
16 A Search Engine For Every Subject BusinessWeek Posted: February 13, 2006
17 How to Monitor the Blogosphere BtoB Magazine Posted: January 18, 2006
18 Early and Often: Harnessing the Consumer's Voice in Packaging Design (research design for packaging) Package Design Posted: December 5, 2005
19 Big Jump in Search Engine Use (available as PDF report) Pew Internet & American Life Project Posted: November 28, 2005
20 TiVo Develops TV-Ad Search to Mimic Web's Personalization ECommerce Times Posted: November 28, 2005
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