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Main > Tutorials > Preparing a Market Study >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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1 Social Media Stats: Myspace Music Growing, Twitter’s Big Move (stats on visits to social networking and music sites) Nielsen Posted: July 20, 2009 [research report]
2 Foreclosed Houses Haunt Home Builders (home builders face tough marketing challenges) Wall Street Journal Posted: March 12, 2009
3 Marketing Broadway: Selling Hope for a Song New York Times Posted: December 13, 2008
4 Direct-To-Consumer Advertising Works (marketing drug products directly to consumers) MillwardBrown Posted: December 13, 2008
5 How Financial Services Marketers Should Deal With Crisis of Confidence (in PDF format) Prophet Posted: October 16, 2008
6 Rakontur Films' Marketing Strategy (marketing of small film production company) BusinessWeek Posted: September 6, 2008
7 Cheap Photo Sites Pit Amateurs vs. Pros (competition in the photo industry) BusinessWeek Posted: August 1, 2008
8 Wine Marketing Goes High-Tech CNN Posted: July 11, 2008
9 Candy a Sweet Spot in Sour Economy (candy industry remains strong in tough times) AP via Google Posted: June 27, 2008
10 Why Sex Sells More Than Ever (growth in the adult entertainment industry) Inc Magazine Posted: January 25, 2008
11 Hotels Play Up Golf Angle for Meetings USA Today Posted: January 16, 2008
12 The Art of Reconnaissance (competitive research at trade shows) Exhibitor Magazine Posted: January 4, 2008
13 Battle Brews for Your Coffee-Drinking Habit (competition in retail coffee industry) USA Today Posted: December 20, 2007
14 Staying at Home (growth older home care market) Franchise Times Posted: November 9, 2007
15 Industry Embraces, Caters to Biker Chicks (growing market in motorcycle industry) NPR Posted: October 12, 2007 [audio]
16 The Big Record Labels' Not-So-Big Future (how music industry is responding to competitive threats) BusinessWeek Posted: October 12, 2007
17 Music Industry Finds New Beat in Online Recommendations (effects of online word-of-mouth on music sales) USA Today Posted: October 10, 2007
18 Next Step: Create the Demand (more on how drug companies market to consumers) Los Angeles Times Posted: August 7, 2007
19 In Short, Marketing Works (effect of marketing in pharmaceutical industry) Los Angeles Times Posted: August 3, 2007
20 The Drug Advertising Debate (move to restrict direct-to-consumer advertising) BusinessWeek Posted: July 20, 2007
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