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Main > Tutorials > Pricing Decisions >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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Display Num 
1 Costco Stops Carrying Coca-Cola Products (squabble over pricing) MSNBC Posted: November 18, 2009
2 Burger King Franchisees Sue Over $1 Promotion (claim they are losing money on the promotion) MSNBC Posted: November 13, 2009
3 The Accidental Hero (Subway franchisee's suggestion leads to sales boom - includes video) BusinessWeek Posted: November 10, 2009
4 Price War, No Deals Barred (retailers are not backing down to Wal-Mart's price cuts) Los Angeles Times Posted: November 10, 2009
5 Low-Cost Airlines Grab 30% of Travel Market vs. Traditional Rivals (a market shift) USA Today Posted: November 10, 2009
6 Wal-Mart Announces Price Cuts for Holidays (more price cuts from giant retailer) MSNBC Posted: October 21, 2009
7 Toys R Us Adds Layaway For Big-Ticket Items (bringing back an old pricing strategy) MSNBC Posted: October 20, 2009
8 Book Wars! Wal-Mart, Amazon Slash Costs (loss leader pricing strategy) MSNBC Posted: October 17, 2009
9 Procter & Gamble Cuts Prices to Adjust, But Sees Sales Rising (responds to down economy is paying off) USA Today Posted: September 11, 2009
10 Slicing the Bread but Not the Prices (strategy to improve product rather than lower price) Wall Street Journal Posted: August 19, 2009
11 How to Discount (If You Insist) (considerations when discounting) BusinessWeek Posted: August 17, 2009
12 Six Keys for Successful Price Planning in a Shaken Economy (strategies for setting price - PDF format) Nielsen Posted: August 4, 2009
13 Rebaters Face More Laws, Enforcement DM News Posted: July 29, 2009
14 Perception Isn't Everything to Shoppers (price may alter perception but not purchasing) Inc. Magazine Posted: July 20, 2009
15 How to Use Dynamic Pricing: Lessons Learned from the San Francisco Giants MarketingSherpa Posted: July 7, 2009
16 Apple Cuts Prices Strategically (strategy behind a pricing decision) BusinessWeek Posted: June 13, 2009
17 Yankees Slash Prices to Fill Costly Seats At New Park (baseball club revamps pricing strategy) Wall Street Journal Posted: May 2, 2009
18 T.G.I. Friday's Joins the Bargain Dining $5-Meal Club (recession forcing more food companies to lower prices) USA Today Posted: April 29, 2009
19 An Expert's Guide to Discounting BusinessWeek Posted: April 25, 2009
20 Pricing: How Low Can You Really Go? (the need to be careful when making low price decisions) MSNBC Posted: April 2, 2009
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