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1
America’s Favorite Brands (consumer's preferred brands) Stores Magazine
Posted:
March 8, 2010
2
10 Most Admired for Quality (companies with top products) Fortune
Posted:
March 5, 2010
3
Textbooks That Professors Can Rewrite Digitally (example of product customization) New York Times
Posted:
March 2, 2010
4
Candy Makers Cut the Calories, by Cutting the Size (extend product lines with smaller sized offerings) New York Times
Posted:
February 17, 2010
5
New Rules Detail Requirements For Milk, Meat to be Labeled Organic (defining what is organic) USA Today
Posted:
February 16, 2010
6
Comcast's New Name: Rated X? (problem with name change) Time
Posted:
February 10, 2010
7
New Heinz Packet for Nugget Lovers Encourages Dippin' 'n' Drivin' (new packaging) FastCompany
Posted:
February 8, 2010
8
Brands on the Brink: Marketing in a Down Economy (brands struggle against private label) Knowledge @ Wharton
Posted:
February 6, 2010
9
How to Build a Brand Internationally (steps for building a global brand) Inc. Magazine
Posted:
February 3, 2010
10
Fifteen Laughable Warning Labels (product warning labels) Forbes
Posted:
February 2, 2010
11
Functionall (products with features designed for emerging markets) Trendwatching
Posted:
January 28, 2010
12
Halting Sales Over Recall Could Hurt Toyota Twice (impact of product recall) MSNBC
Posted:
January 28, 2010
13
Don't Use the R-Word: Hotels Find Trick to Business Bookings (dropping word resort from hotel name) Wall Street Journal
Posted:
January 27, 2010
14
Supreme Court Weighs NFL Merchandising Deal (challenge to exclusive product license agreement) NPR
Posted:
January 15, 2010
[audio]
15
Infomercial Products Take One on the Chin (leading consumer magazine evaluates infomercials products) New York Times
Posted:
January 7, 2010
16
Technology Becomes Friendlier to Older Generations (product designs that meet needs) Los Angeles Times
Posted:
December 21, 2009
17
Too Much of a Good Thing? How Assortment Size Influences Healthy Consumer Choices (how consumers respond to assortment size) Knowledge @ Wharton
Posted:
December 12, 2009
18
The Boxed Wine Boom (external variables open door for this type of product) ABC News
Posted:
November 25, 2009
[video]
19
Coca-Cola Changing Look of Juice Packaging (change reflect customer research and cost issues) MSNBC
Posted:
November 18, 2009
20
Kellogg Warns: Brace for an Eggo Shortage (example of production's impact on marketing) MSNBC
Posted:
November 18, 2009
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