Product Decisions

Listed below are Internet stories and news items associated with the Product Decisions topic area.

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1 Can a Shoe Color Really Be Trademarked? (trademarking color on a product) Inc. Magazine Posted: February 2, 2012
2 Starbucks Expanding Beer, Wine Sales This Year (seeks new products for slow times) Reuters Posted: January 24, 2012
3 Luxury Sales Boom in China, Where Giving Gifts is an Art (a growing market) USA Today Posted: January 17, 2012
4 Pricey Counterfeit Labels Proliferate as China Wine Market Booms (knock-off wines) Los Angeles Times Posted: January 17, 2012
5 Picking Brand Names in China Is a Business Itself (issues with brand naming) New York Times Posted: November 22, 2011
6 Tootsie Roll to Footzyrolls: See Ya in Court! (issue in trademark infringement) CNN Money Posted: November 19, 2011
7 Snuggie Inspires More Inventors to Find Next Sensation (lessons from infomercial success) CNN Money Posted: November 3, 2011
8 The Making of Pinkberry (branding of a retailer) Brand Packaging Posted: November 3, 2011
9 A Brand That Takes a Stand (examples of cause marketing) New York Times Posted: October 29, 2011
10 Sears Banks on Its Brands as It Seeks to Reverse Sales Decline (struggling retailer looks to capitalize on famous brands) Los Angeles Times Posted: October 26, 2011
11 Top 13 Youth Brands of the Year (list of top brands for kids) Consumer Goods Technology Posted: October 26, 2011
12 Mattel Buying Thomas the Tank Engine's Parent (acquires famous children's brand) Los Angeles Times Posted: October 26, 2011
13 McRib Faithful Hail Return of a McDonald's Hit (continues to follow strategy of limiting availability) Los Angeles Times Posted: October 26, 2011
14 Hallmark Adds Job Loss to Line of Sympathy Cards (new product decision) Los Angeles Times Posted: October 20, 2011
15 Reebok to Pay Settlement Over Health Claims (issue with false advertising claims) New York Times Posted: September 30, 2011
16 AB InBev, Budvar Can Both Use 'Budweiser' in UK (trademark name issue) Reuters Posted: September 25, 2011
17 Coke Tailors Its Soda Sizes (adds more packaging and pricing options) Wall Street Journal Posted: September 21, 2011
18 Old Ketchup Packet Heads for Trash (new packaging design) Wall Street Journal Posted: September 21, 2011
19 8 Beers Americans No Longer Drink (stats on decline products) MSNBC Posted: September 11, 2011
20 New Retail Strategies: Offering a Better Fit for Today's Careful Consumers (examples of companies adjusting as market changes) Knowledge @ Wharton Posted: September 1, 2011
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