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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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1 Coca-Cola Changing Look of Juice Packaging (change reflect customer research and cost issues) MSNBC Posted: November 18, 2009
2 Kellogg Warns: Brace for an Eggo Shortage (example of production's impact on marketing) MSNBC Posted: November 18, 2009
3 Maclaren's Stroller Recall: A Stumbling Response Online (product recall affects product reputation) Time Posted: November 10, 2009
4 A Trademark Touch (protecting the feel of a package) Brand Packaging Posted: November 6, 2009
5 Kellogg Pulls Immunity Claim From Rice Krispies (product labeling causes concerns) USA Today Posted: November 6, 2009
6 National Brands vs. Private Label (growth areas for private label) BrandWeek Posted: November 3, 2009
7 The Keys to Brand Success (characteristics that make brands stand out - PDF format) MillwardBrown Posted: October 28, 2009
8 FDA Clamps Down on Nutrition Labels on Food Packaging (front panel information is under review) Los Angeles Times Posted: October 22, 2009
9 Beyond Functional Benefits (understanding product benefits in PDF format) AMA Marketing News (via Prophet) Posted: October 15, 2009
10 Special Issues a Bright Spot for Magazines (special product offering that is working for publishers) New York Times Posted: October 15, 2009
11 Rosetta Stone, Rival File Suit Over Trademarks (suit over color and labeling) Associated Press (via Google) Posted: October 10, 2009
12 What Do All These Phone Apps Do? Mostly Marketing (marketing benefit of smartphone apps) New York Times Posted: October 5, 2009
13 Coke Plans to Make Calorie Information Larger (change labeling to stave off potential regulation) MSNBC Posted: October 1, 2009
14 Brand Aid Think Search Before You Name Your Next Product (thinking search first) Search Engine Land Posted: September 30, 2009
15 Reader's Digest Looks To Web To Revive Storied But Staid Brand (moves to web to survive) brandchannel.com Posted: September 23, 2009
16 Private Label Growing Rapidly (shows large gain in sales) BrandWeek Posted: September 22, 2009
17 Amazon Is Selling Designs of Its Own (enters private label market) Wall Street Journal Posted: September 19, 2009
18 Coca-Cola Still Viewed as Most Valuable Brand (ranking of top 10 global brands) USA Today Posted: September 18, 2009
19 After the Fall: What Really Happens to Bankrupt Brands (capitalizing on brand equity) brandchannel.com Posted: September 9, 2009
20 Retailers' Shelves Make Room For Coconut Water (young company gains valuable distribution) NPR Posted: September 9, 2009 [audio]
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