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1
Once Wary of the Web, Luxury Brands Embrace It (high-end international brands accept the web) New York Times
Posted:
November 20, 2009
2
Godiva Rides in a New Direction (selling high-end brand during poor economy) New York Times
Posted:
November 17, 2009
3
Promotional Event Leads to Violence in Paris (promotion gone wrong) New York Times
Posted:
November 15, 2009
4
Marketers Salivating Over Smartphone Potential (learning more about how customers use their mobile devices) USA Today
Posted:
October 22, 2009
5
A Place Where Sponsors Sign Athletes (automating the process of finding a sports spokesperson) New York Times
Posted:
October 20, 2009
6
In Digital Era, Marketers Still Prefer a Paper Trail (direct mail and printed materials still widely used) Wall Street Journal
Posted:
October 17, 2009
7
Beyond Functional Benefits (understanding product benefits in PDF format) AMA Marketing News (via Prophet)
Posted:
October 15, 2009
8
Brands Seek Fans on Facebook (review of how leading brands are using) BrandWeek
Posted:
October 13, 2009
9
Marketing on $700 a Year (growing a sizable business with little promotional funds) BrandWeek
Posted:
October 13, 2009
10
More Ads for Basic Brands as Shoppers Spend Less (the return of traditional brands) New York Times
Posted:
October 10, 2009
11
What Do All These Phone Apps Do? Mostly Marketing (marketing benefit of smartphone apps) New York Times
Posted:
October 5, 2009
12
Mobile Marketing Reaches Consumers on the Go (more marketers explore mobile device marketing) IndustryWeek
Posted:
October 5, 2009
13
Must-Try Marketing Maneuvers (tips for getting attention) Forbes
Posted:
October 5, 2009
14
Dialing Into Mobile Marketing (new emphasis on marketing through mobile devices) CRM Buyer
Posted:
September 25, 2009
15
Beyond Pipe and Drape (new ideas for trade show displays) Exhibitor Magazine
Posted:
September 22, 2009
16
Tobacco Firms Sue to Block Marketing Law (challenge promotion and packaging requirements) New York Times
Posted:
September 3, 2009
17
Rights of Publicity - Wake Up and Smell the Coffee! (legal issue over use of image on packaging) LegalBytes
Posted:
August 24, 2009
18
Notice Those Ads on Blogs? Regulators Do, Too (question of whether content is being paid for by advertiser) New York Times
Posted:
August 11, 2009
19
Magazines Turn to Cover Ads, and Even Pouches, for Revenue New York Times
Posted:
August 11, 2009
20
Dentists Step Up Marketing as Patients Skip Their Visits (tough times lead dentists to promote) Wall Street Journal
Posted:
August 11, 2009
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