New From KnowThis.com:

KnowThis: Marketing Basics Book

KnowThis: Marketing Basics - Only $24.99

Our first book offers in-depth coverage of marketing and is ideal for the marketing novice, the marketing educator, the marketing professional and anyone else who needs to know about marketing. This book includes more than 50% new material not found on KnowThis.com. For more information including taking a look inside, Click Here.

 
Main > Tutorials > Promotion Decisions >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

Display Num 
1 Once Wary of the Web, Luxury Brands Embrace It (high-end international brands accept the web) New York Times Posted: November 20, 2009
2 Godiva Rides in a New Direction (selling high-end brand during poor economy) New York Times Posted: November 17, 2009
3 Promotional Event Leads to Violence in Paris (promotion gone wrong) New York Times Posted: November 15, 2009
4 Marketers Salivating Over Smartphone Potential (learning more about how customers use their mobile devices) USA Today Posted: October 22, 2009
5 A Place Where Sponsors Sign Athletes (automating the process of finding a sports spokesperson) New York Times Posted: October 20, 2009
6 In Digital Era, Marketers Still Prefer a Paper Trail (direct mail and printed materials still widely used) Wall Street Journal Posted: October 17, 2009
7 Beyond Functional Benefits (understanding product benefits in PDF format) AMA Marketing News (via Prophet) Posted: October 15, 2009
8 Brands Seek Fans on Facebook (review of how leading brands are using) BrandWeek Posted: October 13, 2009
9 Marketing on $700 a Year (growing a sizable business with little promotional funds) BrandWeek Posted: October 13, 2009
10 More Ads for Basic Brands as Shoppers Spend Less (the return of traditional brands) New York Times Posted: October 10, 2009
11 What Do All These Phone Apps Do? Mostly Marketing (marketing benefit of smartphone apps) New York Times Posted: October 5, 2009
12 Mobile Marketing Reaches Consumers on the Go (more marketers explore mobile device marketing) IndustryWeek Posted: October 5, 2009
13 Must-Try Marketing Maneuvers (tips for getting attention) Forbes Posted: October 5, 2009
14 Dialing Into Mobile Marketing (new emphasis on marketing through mobile devices) CRM Buyer Posted: September 25, 2009
15 Beyond Pipe and Drape (new ideas for trade show displays) Exhibitor Magazine Posted: September 22, 2009
16 Tobacco Firms Sue to Block Marketing Law (challenge promotion and packaging requirements) New York Times Posted: September 3, 2009
17 Rights of Publicity - Wake Up and Smell the Coffee! (legal issue over use of image on packaging) LegalBytes Posted: August 24, 2009
18 Notice Those Ads on Blogs? Regulators Do, Too (question of whether content is being paid for by advertiser) New York Times Posted: August 11, 2009
19 Magazines Turn to Cover Ads, and Even Pouches, for Revenue New York Times Posted: August 11, 2009
20 Dentists Step Up Marketing as Patients Skip Their Visits (tough times lead dentists to promote) Wall Street Journal Posted: August 11, 2009
<< Start < Prev 1 2 3 Next > End >>
Page 1 of 3
 

© 1998-2009 KnowThis LLC. All rights reserved.