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1
Entrepreneurs Question Value of Social Media (struggle to see how to make it work for them) Wall Street Journal
Posted:
March 16, 2010
2
Marketers Make Most of Social Media for NCAA Promotions USA Today
Posted:
March 15, 2010
3
Campbell's Soup Neuromarketing Redux: There's Chunks of Real Science in That Recipe (how package design change was made) FastCompany
Posted:
February 24, 2010
4
Toyota Uses Olympic Ads to Seek Redemption (advertising out of a crises) New York Times
Posted:
February 19, 2010
5
How to Build a Brand Internationally (steps for building a global brand) Inc. Magazine
Posted:
February 3, 2010
6
Snickers Will Try, Try Again With a Super Bowl Ad (overcoming a controversial ad) USA Today
Posted:
January 28, 2010
7
Don't Use the R-Word: Hotels Find Trick to Business Bookings (dropping word resort from hotel name) Wall Street Journal
Posted:
January 27, 2010
8
Marketers' Use of Twitter Goes Beyond Just Tweeting (how marketers are using this social media outlet) BrandWeek
Posted:
January 25, 2010
9
What's That Smell? (scent marketing) Exhibitor Magazine
Posted:
January 9, 2010
10
Pepsi Benches Its Drinks (decides not to advertised during Super Bowl) Wall Street Journal
Posted:
December 17, 2009
11
Ads Seek to Rebrand Made in China (the challenge of changing an image) Marketplace
Posted:
December 9, 2009
12
AOL Revamping Its Logo, Hoping to Revive the Brand (re-brands the famous logo) New York Times
Posted:
November 23, 2009
13
Once Wary of the Web, Luxury Brands Embrace It (high-end international brands accept the web) New York Times
Posted:
November 20, 2009
14
Godiva Rides in a New Direction (selling high-end brand during poor economy) New York Times
Posted:
November 17, 2009
15
Promotional Event Leads to Violence in Paris (promotion gone wrong) New York Times
Posted:
November 15, 2009
16
Marketers Salivating Over Smartphone Potential (learning more about how customers use their mobile devices) USA Today
Posted:
October 22, 2009
17
A Place Where Sponsors Sign Athletes (automating the process of finding a sports spokesperson) New York Times
Posted:
October 20, 2009
18
In Digital Era, Marketers Still Prefer a Paper Trail (direct mail and printed materials still widely used) Wall Street Journal
Posted:
October 17, 2009
19
Beyond Functional Benefits (understanding product benefits in PDF format) AMA Marketing News (via Prophet)
Posted:
October 15, 2009
20
Brands Seek Fans on Facebook (review of how leading brands are using) BrandWeek
Posted:
October 13, 2009
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