Promotion Decisions

Listed below are Internet stories and news items associated with the Promotion Decisions topic area.

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1 Orthodontists Market to Adults Seeking Prettier Smiles (target fixing adult teeth) New York Times Posted: February 2, 2012
2 In Hawaii, a Bid to Sell Each Island as Unique (adjustment to marketing strategy) New York Times Posted: January 28, 2012
3 Brita Puts Its Brand in the Spotlight on a Univision Reality Show (product placement) New York Times Posted: January 11, 2012
4 How Marketers Can Best Reach Mobile-Savvy Hispanics (keys to understanding this market) Forbes Posted: December 20, 2011
5 With a Click of the Remote, Impulse Purchases (click to buy what is show on TV show) New York Times Posted: December 13, 2011
6 Spirit Airlines Fined For How it Advertised $9 Airfares (pricing promotion not fully disclosed) Los Angeles Times Posted: November 22, 2011
7 Walmart Moves Black Friday to Thanksgiving Night (competition in retailing) Reuters Posted: November 10, 2011
8 Online Tools Help Bands Do Business (how musical groups market direct to fans) New York Times Posted: October 12, 2011
9 Patriotic Purchasing (companies push American-made theme) Stores Magazine Posted: October 5, 2011
10 Want More Information? Just Scan Me (the expanding use of QR codes) New York Times Posted: September 25, 2011
11 How a Start-Up Landed Shelf Space at Wal-Mart (how YouTube video helped gain distribution) Wall Street Journal Posted: September 25, 2011
12 What Do Bears Have To Do With Toilet Paper? (history of toilet paper advertising) Slate Posted: September 23, 2011
13 Retailers Are Starting the Holidays Even Earlier This Year (out in front of the holiday) USA Today Posted: September 13, 2011
14 On Campus, It’s One Big Commercial (how companies are marketing on college campuses) New York Times Posted: September 13, 2011
15 Stores Link to the Online World (retailers adopt quick response codes) Internet Retailer Posted: September 8, 2011
16 The Social Life (the growing role of the Social Media Manager) B-to-B Magazine Posted: September 8, 2011
17 Wake Up and Hear the Rewards Clamor, CVS (customers complain over how rewards program is handled) Los Angeles Times Posted: September 1, 2011
18 The Great Groupon Debate (retailers consider value of group coupon sites) Stores Magazine Posted: September 1, 2011
19 A Wine Brand Creates a New Theme to Help Spur Growth (adjusting marketing strategy to spur growth) New York Times Posted: September 1, 2011
20 How Lego and Other Brands Grab the News Spotlight (product placement strategy) MSNBC Posted: August 16, 2011
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