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1
Orthodontists Market to Adults Seeking Prettier Smiles (target fixing adult teeth) New York Times
Posted:
February 2, 2012
2
In Hawaii, a Bid to Sell Each Island as Unique (adjustment to marketing strategy) New York Times
Posted:
January 28, 2012
3
Brita Puts Its Brand in the Spotlight on a Univision Reality Show (product placement) New York Times
Posted:
January 11, 2012
4
How Marketers Can Best Reach Mobile-Savvy Hispanics (keys to understanding this market) Forbes
Posted:
December 20, 2011
5
With a Click of the Remote, Impulse Purchases (click to buy what is show on TV show) New York Times
Posted:
December 13, 2011
6
Spirit Airlines Fined For How it Advertised $9 Airfares (pricing promotion not fully disclosed) Los Angeles Times
Posted:
November 22, 2011
7
Walmart Moves Black Friday to Thanksgiving Night (competition in retailing) Reuters
Posted:
November 10, 2011
8
Online Tools Help Bands Do Business (how musical groups market direct to fans) New York Times
Posted:
October 12, 2011
9
Patriotic Purchasing (companies push American-made theme) Stores Magazine
Posted:
October 5, 2011
10
Want More Information? Just Scan Me (the expanding use of QR codes) New York Times
Posted:
September 25, 2011
11
How a Start-Up Landed Shelf Space at Wal-Mart (how YouTube video helped gain distribution) Wall Street Journal
Posted:
September 25, 2011
12
What Do Bears Have To Do With Toilet Paper? (history of toilet paper advertising) Slate
Posted:
September 23, 2011
13
Retailers Are Starting the Holidays Even Earlier This Year (out in front of the holiday) USA Today
Posted:
September 13, 2011
14
On Campus, It’s One Big Commercial (how companies are marketing on college campuses) New York Times
Posted:
September 13, 2011
15
Stores Link to the Online World (retailers adopt quick response codes) Internet Retailer
Posted:
September 8, 2011
16
The Social Life (the growing role of the Social Media Manager) B-to-B Magazine
Posted:
September 8, 2011
17
Wake Up and Hear the Rewards Clamor, CVS (customers complain over how rewards program is handled) Los Angeles Times
Posted:
September 1, 2011
18
The Great Groupon Debate (retailers consider value of group coupon sites) Stores Magazine
Posted:
September 1, 2011
19
A Wine Brand Creates a New Theme to Help Spur Growth (adjusting marketing strategy to spur growth) New York Times
Posted:
September 1, 2011
20
How Lego and Other Brands Grab the News Spotlight (product placement strategy) MSNBC
Posted:
August 16, 2011
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