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1
What Are Your Public Relations Efforts Worth? (methods for tracking when company or product is mentioned) Forbes
Posted:
January 5, 2010
2
Ads Seek to Rebrand Made in China (the challenge of changing an image) Marketplace
Posted:
December 9, 2009
3
Ad Budget Tight? Call the P.R. Machine (Hollywood tries more public relations promotion) New York Times
Posted:
November 25, 2009
4
FTC: Bloggers Must Disclose Payments for Reviews (may begin to regulate bloggers) USA Today
Posted:
October 6, 2009
5
Is Your Web Site Barring the Door to the Press? (improving publicity opportunities) E-Commerce Times
Posted:
October 6, 2009
6
Spinning the Web: P.R. in Silicon Valley (the evolution of PR) New York Times
Posted:
July 13, 2009
7
Google's PR Campaign (take more active role in softening image of being too powerful) BusinessWeek
Posted:
May 2, 2009
8
Why PR is the Prescription (the promotional value of public relations) BusinessWeek
Posted:
April 11, 2009
9
Marketers Stay in the Conversation With PR (the need to keep spending on PR even though budgets are cut) B to B Magazine
Posted:
February 21, 2009
10
Detroit's PR Lessons and the Right Way to Ask for Help (doing PR right in a crisis) Harvard Business School
Posted:
December 13, 2008
11
Need Press? Repeat: Green, Sex, Cancer, Secret, Fat (hot words in PR) New York Times
Posted:
July 8, 2008
12
Businesses Embrace Blogging B to B Magazine
Posted:
June 13, 2008
13
Dell Incites Internet Buzz (aggressively defending brand) Wall Street Journal
Posted:
June 4, 2008
14
Dissed Online? How to Fix Your Brand's Rep BusinessWeek
Posted:
May 20, 2008
15
Trash-Proof Press Kits (designing press kits that capture attention) Exhibitor Magazine
Posted:
April 18, 2008
16
Is Marketing Left Out of CRM? (communicating with media and other influencers) CRM Magazine
Posted:
April 4, 2008
17
Become the Key(word) Master (need for search keywords in press releases) Entrepreneur Magazine
Posted:
March 14, 2008
18
How Dictionaries Define Publicity: The Word of the Year (PR campaign for dictionary publisher) New York Times
Posted:
December 13, 2007
19
Deskside Story (getting clients one-on-one with reporters) Inc Magazine
Posted:
November 30, 2007
20
Sticky Situations (handling PR problems) Promo Magazine
Posted:
October 18, 2007
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