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Main > Tutorials > Public Relations >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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1 FTC: Bloggers Must Disclose Payments for Reviews (may begin to regulate bloggers) USA Today Posted: October 6, 2009
2 Is Your Web Site Barring the Door to the Press? (improving publicity opportunities) E-Commerce Times Posted: October 6, 2009
3 Spinning the Web: P.R. in Silicon Valley (the evolution of PR) New York Times Posted: July 13, 2009
4 Google's PR Campaign (take more active role in softening image of being too powerful) BusinessWeek Posted: May 2, 2009
5 Why PR is the Prescription (the promotional value of public relations) BusinessWeek Posted: April 11, 2009
6 Marketers Stay in the Conversation With PR (the need to keep spending on PR even though budgets are cut) B to B Magazine Posted: February 21, 2009
7 Detroit's PR Lessons and the Right Way to Ask for Help (doing PR right in a crisis) Harvard Business School Posted: December 13, 2008
8 Need Press? Repeat: Green, Sex, Cancer, Secret, Fat (hot words in PR) New York Times Posted: July 8, 2008
9 Businesses Embrace Blogging B to B Magazine Posted: June 13, 2008
10 Dell Incites Internet Buzz (aggressively defending brand) Wall Street Journal Posted: June 4, 2008
11 Dissed Online? How to Fix Your Brand's Rep BusinessWeek Posted: May 20, 2008
12 Trash-Proof Press Kits (designing press kits that capture attention) Exhibitor Magazine Posted: April 18, 2008
13 Is Marketing Left Out of CRM? (communicating with media and other influencers) CRM Magazine Posted: April 4, 2008
14 Become the Key(word) Master (need for search keywords in press releases) Entrepreneur Magazine Posted: March 14, 2008
15 How Dictionaries Define Publicity: The Word of the Year (PR campaign for dictionary publisher) New York Times Posted: December 13, 2007
16 Deskside Story (getting clients one-on-one with reporters) Inc Magazine Posted: November 30, 2007
17 Sticky Situations (handling PR problems) Promo Magazine Posted: October 18, 2007
18 Apple is Not Alone in Feeling PR Pain (examples of companies who have dealt with image problems) Baltimore Sun Posted: September 11, 2007
19 Managing Bad Press (handling PR problems) Entrepreneur Magazine Posted: August 2, 2007
20 The Single Greatest Marketing Tool (the need to understand public relations) Forbes Posted: July 27, 2007
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