Public Relations

Listed below are Internet stories and news items associated with the Public Relations topic area.

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1 Recovering From a Blow to Your Brand's Reputation (brands with publicity problems) Inc. Magazine Posted: August 25, 2011
2 Branding China: From Maker To Innovator (efforts to change image) MillwardBrown Posted: April 18, 2011
3 Random Acts of Kindness (how brands can use kindness as part of marketing strategy) Trendwatching Posted: March 10, 2011
4 The New Rules of Event Marketing (building interest through events) Inc. Magazine Posted: February 10, 2011
5 How to Host a Customer Event (keys to successful event promotion) Inc. Magazine Posted: January 28, 2011
6 Public Relations in China: Dirty Tricks, Scandals (unethical PR practices) MSNBC Posted: October 26, 2010
7 Rejection by N.B.A. Gives New Shoes Even Greater Bounce (high price sneaker attracts attention) New York Times Posted: October 26, 2010
8 Fastest-Growing PR Stunt: Get Into Guinness Records (growing method of product promotion) Wall Street Journal Posted: October 5, 2010
9 Growing Appreciation for P.R. On Madison Avenue (ad agencies acquire PR firms to boost social marketing) New York Times Posted: September 9, 2010
10 How to Write a Press Release (advice for successful PR) Inc. Magazine Posted: September 7, 2010
11 Charges Settled Over Fake Reviews on iTunes (PR efforts catch government's attention) New York Times Posted: August 30, 2010
12 How to Plan a Product-Launch Event (building awareness for a new product) Inc. Magazine Posted: June 23, 2010
13 How to Talk to the Press About Your Company (tips for getting press coverage) Inc. Magazine Posted: April 23, 2010
14 What Are Your Public Relations Efforts Worth? (methods for tracking when company or product is mentioned) Forbes Posted: January 5, 2010
15 Ads Seek to Rebrand Made in China (the challenge of changing an image) Marketplace Posted: December 9, 2009
16 Ad Budget Tight? Call the P.R. Machine (Hollywood tries more public relations promotion) New York Times Posted: November 25, 2009
17 FTC: Bloggers Must Disclose Payments for Reviews (may begin to regulate bloggers) USA Today Posted: October 6, 2009
18 Is Your Web Site Barring the Door to the Press? (improving publicity opportunities) E-Commerce Times Posted: October 6, 2009
19 Spinning the Web: P.R. in Silicon Valley (the evolution of PR) New York Times Posted: July 13, 2009
20 Google's PR Campaign (take more active role in softening image of being too powerful) BusinessWeek Posted: May 2, 2009
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