Sales Promotion

Listed below are Internet stories and news items associated with the Types of Sales Promotion topic area.

Display # 
1 McDonald's Will Charge For Happy Meal Toys in SF (circumvents ban on promotion) San Francisco Chronicle Posted: December 1, 2011
2 Dealer-Chic (why consumers seek more deals) Trendwatching Posted: November 22, 2011
3 Brand Disloyalty: Recession-weary Consumers Take Discounts to the Extreme (the bargain-hunting customer) Knowledge @ Wharton Posted: November 3, 2011
4 What's a QR Code and Why Should You Care? (basics of scanable promotion codes) USA Today Posted: November 3, 2011 []
5 Stores Link to the Online World (retailers adopt quick response codes) Internet Retailer Posted: September 8, 2011
6 The Great Groupon Debate (retailers consider value of group coupon sites) Stores Magazine Posted: September 1, 2011
7 Discounts on Movie Tickets Make Theaters Uneasy (promotion website raises concerns) Los Angeles Times Posted: August 31, 2011
8 The Leading Edge (building customer leads at trade shows) Exhibitor Magazine Posted: August 1, 2011
9 Customer Loyalty Programs That Work (past, present and future of rewards programs) Harvard B-School Working Knowledge Posted: July 29, 2011
10 Free Slurpees Come With a Twist: They May Cost You (how sales promotion stimulates more purchasing) USA Today Posted: July 12, 2011
11 Five Ways You Can Get Started With QR Code Marketing (promotion for mobile marketing) Entrepreneur Magazine Posted: July 8, 2011
12 Coupon Obsessives Teach How to Get Extreme (the burgeoning coupon craze) MSNBC Posted: July 7, 2011
13 Now Banks Take a Turn at Coupons (coupons on bank statements) New York Times Posted: June 17, 2011
14 Magazines Host Parties, and Introduce Some Brands (offer product sampling opportunities) New York Times Posted: June 17, 2011
15 Crowded Coupon Industry Competes for Users (example of growth stage of PLC) MSNBC Posted: May 10, 2011
16 12 Steps to Press Success (getting noticed by trade show media) Exhibitor Magazine Posted: April 28, 2011
17 10 Pros and Cons for Using Groupon (considerations when using online coupon service) Inc. Magazine Posted: April 27, 2011
18 Growth in Start-Ups Boosts Makers of Corporate Freebies (start-up companies boost sales promotion firms) Wall Street Journal Posted: March 31, 2011
19 Trade Shows Exhibit Enduring Appeal (value of trade shows) B-to-B Magazine Posted: March 26, 2011
20 Burned by Daily-Deal Craze, Small Businesses Get Savvy (retailers reconsider how to use group couponing sites) Wall Street Journal Posted: March 24, 2011
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