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Main > Tutorials > Setting Price: Part 2 >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

Display Num 
1 Price War, No Deals Barred (retailers are not backing down to Wal-Mart's price cuts) Los Angeles Times Posted: November 10, 2009
2 Making Micro-Payment Models Work Online (the future of low-price selling on the Internet) E-Commerce Times Posted: November 3, 2009
3 Amazon Lets Shoppers Pay With a Phrase (pay by voice) CNET News Posted: October 30, 2009
4 Wal-Mart Announces Price Cuts for Holidays (more price cuts from giant retailer) MSNBC Posted: October 21, 2009
5 Toys R Us Adds Layaway For Big-Ticket Items (bringing back an old pricing strategy) MSNBC Posted: October 20, 2009
6 Book Wars! Wal-Mart, Amazon Slash Costs (loss leader pricing strategy) MSNBC Posted: October 17, 2009
7 Wal-Mart Supersizes Holiday Toy Program (following super low price strategy) MSNBC Posted: October 1, 2009
8 Procter & Gamble Cuts Prices to Adjust, But Sees Sales Rising (responds to down economy is paying off) USA Today Posted: September 11, 2009
9 Mobile Payments Are Taking Off. But Which One to Use? (making payments through mobile devices) FastCompany Posted: September 3, 2009
10 How to Discount (If You Insist) (considerations when discounting) BusinessWeek Posted: August 17, 2009
11 Six Keys for Successful Price Planning in a Shaken Economy (strategies for setting price - PDF format) Nielsen Posted: August 4, 2009
12 New Pricing Plan Soon To Be At Play For Online Music (example of dynamic pricing) NPR Posted: July 27, 2009 [audio]
13 Perception Isn't Everything to Shoppers (price may alter perception but not purchasing) Inc. Magazine Posted: July 20, 2009
14 How to Use Dynamic Pricing: Lessons Learned from the San Francisco Giants MarketingSherpa Posted: July 7, 2009
15 Micropayments: Where Charity and Social Networks Meet BusinessWeek Posted: June 22, 2009
16 Alternative Payments: More Ways to Close the Sale (summary of online payment options) ECommerce Times Posted: January 29, 2009
17 160 Characters or Less (offering customers the ability to place orders through text messaging) Internet Retailer Posted: January 10, 2009
18 Delayed Gratification (layaway promotions are growing) New York Times Posted: November 29, 2008
19 Retailers Tout Buying on Layaway (offer easier way to purchase in rough economby) ABC News Posted: October 25, 2008 [video]
20 Amazon Goes Mano-a-Mano With eBay in Online Payments Arena (launches new payment online service) ECommerce Times Posted: August 2, 2008
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