Targeting Markets

Listed below are Internet stories and news items associated with the Targeting Markets topic area.

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1 How to Improve Your Company's Customer Service Inc. Magazine Posted: March 20, 2010
2 Cents and Sensibility: Why Marketing to Multicultural Consumers Requires a Subtle Touch Knowledge @ Wharton Posted: March 5, 2010
3 Marketing to the Millennials (marketing to a generation) New York Times Posted: March 5, 2010
4 Textbooks That Professors Can Rewrite Digitally (example of product customization) New York Times Posted: March 2, 2010
5 Functionall (products with features designed for emerging markets) Trendwatching Posted: January 28, 2010
6 Marketing to Muslims Poses a Challenge for Retailers Los Angeles Times Posted: January 25, 2010
7 More Retailers Offer Fashionable Clothing for Plus-Size Women (responding to customer needs) USA Today Posted: January 22, 2010
8 Technology Becomes Friendlier to Older Generations (product designs that meet needs) Los Angeles Times Posted: December 21, 2009
9 Chex, Already a Ubiquitous Holiday Party Snack, Trots Out New Recipes (product expansion through new uses) New York Times Posted: December 12, 2009
10 Six Million More Seniors Using the Web than Five Years Ago (an evolving market) Nielsen Posted: December 12, 2009
11 Facebook, MySpace Divide Along Social Lines (target markets for leading social networks) NPR Posted: October 21, 2009 [audio]
12 The Promise of Self-Segmentation (a different way to look at market segmentation) Strategy+Business Posted: October 7, 2009
13 Marketers Must Understand Customer Value to Make Segmentation Pay Sales and Marketing Management Magazine Posted: September 11, 2009
14 The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (competition in a competitive market) Knowledge @ Wharton Posted: September 4, 2009
15 Developers Salivating Over Twitter's Geolocation Plans (pinpointing location of tweets) PC World Posted: August 28, 2009
16 Slicing the Bread but Not the Prices (strategy to improve product rather than lower price) Wall Street Journal Posted: August 19, 2009
17 How Sports Brands Create Brand Fanatics brandchannel.com Posted: August 8, 2009
18 Borders Aims to Capitalize on Teens With New Shops (retailer emphasizes a market segment) Wall Street Journal Posted: July 22, 2009
19 Drug Company Data Mining: Healthcare or Marketing? (questions arise on data mining practices of drug firms) ECommerce Times Posted: June 28, 2009
20 Wal-Mart Courts New, More Affluent Customers MSNBC Posted: June 28, 2009 []
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