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Main > Tutorials > Targeting Markets >

Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

Need Help? Many publications, particularly newspapers, only allow free access to their stories for a short period of time. To learn how to obtain access to stories that are no longer freely available CLICK HERE.

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1 Facebook, MySpace Divide Along Social Lines (target markets for leading social networks) NPR Posted: October 21, 2009 [audio]
2 The Promise of Self-Segmentation (a different way to look at market segmentation) Strategy+Business Posted: October 7, 2009
3 Marketers Must Understand Customer Value to Make Segmentation Pay Sales and Marketing Management Magazine Posted: September 11, 2009
4 The Crowded, Caffeinated Soft Drink Sector: Who Will Bubble Up to the Top? (competition in a competitive market) Knowledge @ Wharton Posted: September 4, 2009
5 Developers Salivating Over Twitter's Geolocation Plans (pinpointing location of tweets) PC World Posted: August 28, 2009
6 Slicing the Bread but Not the Prices (strategy to improve product rather than lower price) Wall Street Journal Posted: August 19, 2009
7 How Sports Brands Create Brand Fanatics brandchannel.com Posted: August 8, 2009
8 Borders Aims to Capitalize on Teens With New Shops (retailer emphasizes a market segment) Wall Street Journal Posted: July 22, 2009
9 Drug Company Data Mining: Healthcare or Marketing? (questions arise on data mining practices of drug firms) ECommerce Times Posted: June 28, 2009
10 Wal-Mart Courts New, More Affluent Customers MSNBC Posted: June 28, 2009 []
11 Marketers See Fliers Waiting to Claim Bags as Captive Audience USA Today Posted: June 28, 2009
12 Customers Your Company Doesn't Want BusinessWeek Posted: June 13, 2009
13 How Casinos Can Find and Target Their Favorite Customers: The Biggest Losers Knowledge @ Wharton Posted: May 16, 2009
14 Rational vs. Emotional (what appeals to business customers) Target Marketing Magazine Posted: March 28, 2009
15 50-plus: A Market That Marketers Still Miss Strategy and Business Posted: March 21, 2009
16 Frito-Lay Tries to Enter the Minds (and Lunch Bags) of Women (target healthy snack market) New York Times Posted: February 28, 2009
17 Define Your Customers (how to create customer profiles) Target Market Magazine Posted: January 7, 2009
18 Luxury Brands Go Over the Top to Connect With Wealthy Clients Los Angeles Times Posted: December 6, 2008
19 Marketing to Millennials (marketing to finicky young market) BusinessWeek Posted: August 22, 2008
20 A Lucrative Niche In Disabled Pets NPR Posted: July 24, 2008 [audio]
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