Types of Advertising Media

Listed below are Internet stories and news items associated with the Types of Advertising Media topic area.

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1 Digital Billboards, Diversions Drivers Can’t Escape (concerns grow over driver distraction) New York Times Posted: March 2, 2010
2 Newsstand Sales and Circulation Fall for Magazines (subscription numbers) New York Times Posted: February 12, 2010
3 A Clean Break With Staid Detergent Ads (dull category spurs interest) New York Times Posted: February 9, 2010
4 Snickers Will Try, Try Again With a Super Bowl Ad (overcoming a controversial ad) USA Today Posted: January 28, 2010
5 Sluggish Economy Pinches Super Bowl Ad Prices (less expensive than 2009) MSNBC Posted: January 11, 2010
6 What's That Smell? (scent marketing) Exhibitor Magazine Posted: January 9, 2010
7 In Allowing Ad Blockers, a Test for Google (allowing software to block its own ads) New York Times Posted: January 5, 2010
8 The Science of Managing Search Ads (issues with managing online advertising) New York Times Posted: December 23, 2009
9 PBS Finally Signs Up for Nielsen Ratings NPR Posted: December 21, 2009
10 Cancer Center Ads Use Emotion More Than Fact (questionable advertising claims) New York Times Posted: December 21, 2009
11 Pepsi Benches Its Drinks (decides not to advertised during Super Bowl) Wall Street Journal Posted: December 17, 2009
12 AirTran Airways Puts Ads Where Passengers Can't Miss Them (seat-back advertising) Los Angeles Times Posted: November 20, 2009
13 Online Ads Are Booming, if They’re Attached to a Video New York Times Posted: November 14, 2009
14 Online Advertisers Are Monkeying Around Less (the maturing of online ads) Los Angeles Times Posted: October 27, 2009
15 A Place Where Sponsors Sign Athletes (automating the process of finding a sports spokesperson) New York Times Posted: October 20, 2009
16 In Digital Era, Marketers Still Prefer a Paper Trail (direct mail and printed materials still widely used) Wall Street Journal Posted: October 17, 2009
17 Pearl Jam, U2, And Pink Sell Out To High-Paying Brands (rock stars and corporate sponsorship) 0 Posted: October 10, 2009
18 Dialing Into Mobile Marketing (new emphasis on marketing through mobile devices) CRM Buyer Posted: September 25, 2009
19 Magazines Now Create and Customize Ads (doing extra to keep advertisers) New York Times Posted: September 9, 2009
20 Web Ads Get More Intrusive (a move to more noticeable ads on Internet sites) BrandWeek Posted: August 6, 2009
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