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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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1 AirTran Airways Puts Ads Where Passengers Can't Miss Them (seat-back advertising) Los Angeles Times Posted: November 20, 2009
2 Online Ads Are Booming, if They’re Attached to a Video New York Times Posted: November 14, 2009
3 Online Advertisers Are Monkeying Around Less (the maturing of online ads) Los Angeles Times Posted: October 27, 2009
4 A Place Where Sponsors Sign Athletes (automating the process of finding a sports spokesperson) New York Times Posted: October 20, 2009
5 In Digital Era, Marketers Still Prefer a Paper Trail (direct mail and printed materials still widely used) Wall Street Journal Posted: October 17, 2009
6 Pearl Jam, U2, And Pink Sell Out To High-Paying Brands (rock stars and corporate sponsorship) 0 Posted: October 10, 2009
7 Dialing Into Mobile Marketing (new emphasis on marketing through mobile devices) CRM Buyer Posted: September 25, 2009
8 Magazines Now Create and Customize Ads (doing extra to keep advertisers) New York Times Posted: September 9, 2009
9 Web Ads Get More Intrusive (a move to more noticeable ads on Internet sites) BrandWeek Posted: August 6, 2009
10 More Ads Coming to TV Even to One-Time Havens (advertisers find new locations to place ads) USA Today Posted: August 4, 2009
11 The Definitive List of Self-Serve Online Ad Buying (listing of Internet advertising options) ClickZ Posted: July 31, 2009
12 Tour de France Draws Smaller Sponsors BusinessWeek Posted: July 24, 2009
13 Twitter Outsources Ad Model Development (look for help from outside) BrandWeek Posted: July 14, 2009
14 What Ads Types Are Most “Helpful”? Search Ads Follow Newspapers, TV (consumer research results) Search Engine Land Posted: July 9, 2009
15 A Mobile Marketer's Horror Story (legal ruling has potential implication for text message advertising) AdLaw Posted: July 9, 2009
16 Hollywood's Blockbuster Role for Product Placement (getting products placed in movies) BusinessWeek Posted: July 9, 2009
17 Mobile Media Usage Soars, Opens New Vistas for Marketers BrandWeek Posted: July 9, 2009
18 More Marketers Connect With Consumers Through Mobile Apps (mobile takes off) USA Today Posted: June 28, 2009
19 Magazine Researchers Explore New Ways to Weigh Ad Impact (measure print advertising) New York Times Posted: June 13, 2009
20 In W.N.B.A., Jersey Sponsorship Could Set New Standard (US sports team to place sponsor name on uniform) New York Times Posted: June 3, 2009
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