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Marketing Stories and News for Tutorial

Listed below are Internet stories and news items associated with the topics found in this tutorial.

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1 Coupon Use Continues Resurgence (stats on coupon usage) Nielsen Posted: November 6, 2009
2 Beyond Pipe and Drape (new ideas for trade show displays) Exhibitor Magazine Posted: September 22, 2009
3 Getting the Most Out of a Trade Show Booth: 22 Tips (ideas for trade show marketing) BusinessWeek Posted: September 18, 2009
4 Coupon Enthusiasts Drive Up Redemption Rates (research on who uses coupons) Nielsen Posted: September 11, 2009
5 Coupons You Don’t Clip, Sent to Your Cellphone (mobile couponing) New York Times Posted: September 3, 2009
6 Trade Shows 2.0 (how social networks impact trade shows) Exhibitor Magazine Posted: August 28, 2009
7 Rebaters Face More Laws, Enforcement DM News Posted: July 29, 2009
8 Use Twitter to Find Customers (how some companies are using) Inc. Magazine Posted: July 20, 2009
9 Digital Coupons Help Grocers Boost Loyalty Programs (more evidence of growing use) DM News Posted: June 28, 2009
10 Digital Coupon Usage Skyrockets Brandweek Posted: June 28, 2009
11 Exhibitions Game (advantages of trade shows) Wall Street Journal Posted: May 16, 2009
12 Nice Meeting Your Avatar (growth of virtual trade shows) Inc Posted: May 7, 2009
13 @Consumer: Omg We Have Deals 4 U (offering sales promotions through social networking sites) MSNBC Posted: April 18, 2009
14 Marketing and Audience Development Using Custom Sweepstakes (strategies for running a sweepstakes promotion) DM News Posted: April 15, 2009
15 Reflect New Realities of Retailing (new retail POP designs) Package Design Posted: March 21, 2009
16 Drug Companies Shun Promotional Products (big change in how drug companies promote) Promo Magazine Posted: February 21, 2009
17 Kroger Uses Loyalty Data to Target Coupons (micro marketing technique) Associated Press (via Google) Posted: January 8, 2009
18 This Season’s Must-Have: The Humble Coupon New York Times Posted: December 6, 2008
19 E-tailers Push E-mail Discounts to Lure Shoppers USA Today Posted: October 25, 2008
20 Booth Building for Dummies (basics of planning a trade show booth) Exhibitor Magazine Posted: October 11, 2008
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